GB News presenter Dawn Neesom was left in stitches after watching a social media clip from Labour advisor Darren Jones explaining the party’s new digital ID scheme.

In the video, Mr Jones outlined how a phone-based ID could replace passports or utility bills when proving your right to work in the UK.

Dawn didn’t hold back, calling the presentation “like a kids’ TV show from hell” and questioning the tone and approach of the communications team behind it.

Speaking to Journalist Danny Shaw she said: “I don’t know about you, but I felt like I was watching some kind of kids’ TV show from hell. I mean, the tone is like something for a five-year-old. Come on.”

Mr Shaw said: “Whoever’s doing the comms for Darren Jones and his team really needs to be smarter with this. That wasn’t the best idea.

“It might be appropriate for six-year-olds, but I’m not sure it works for the majority of the population.

“That said, the idea that most of us use smartphones for banking or shopping, and that something similar could be used to prove your identity and link with other Government databases, is worth exploring.

“It’s a concept that should have a proper consultation process. But the Government shouldn’t nail its colours to that mast, and it certainly isn’t going to save Keir Starmer’s skin.”

The Prime Minister revealed the mandatory digital identification scheme yesterday, declaring it represents “an enormous opportunity for the UK” whilst claiming it would strengthen border security by making illegal employment more difficult.

The system will require individuals to use digital identification when starting new positions, though the Government maintains citizens won’t need to carry or present the ID for other purposes, describing its broader use as “entirely their choice.”

LATEST DEVELOPMENTS:

• Horror list for Keir Starmer as fury over digital ID poised to unleash Reform in his backyard
• Labour and Tories ‘in so much trouble’ as bombshell figures put Reform on brink, polling guru says
• REVEALED: Reform UK overtakes Labour in Andy Burnham’s backyard as Nigel Farage tipped to become PM

Implementation is scheduled before the current Parliament concludes.

The announcement has sparked political opposition, with Conservative and Reform UK parties questioning whether the measure would achieve its stated immigration objectives.

Liberal Democrats expressed resistance to any mandatory system requiring citizens to “turn over their private data just to go about their daily lives”.

A public petition opposing the scheme has already gathered over one million signatures.

The digital identification framework has been under development for approximately eight years, spanning both Conservative and Labour administrations, according to industry representatives.

Internationally, digital identification systems operate across numerous nations, from Estonia’s comprehensive e-ID used by 99 per cent of residents to India’s Aadhaar system serving 1.3 million users.

Countries including Denmark, Singapore and Australia have implemented various forms of digital identification for accessing government services, financial transactions and identity verification.