Sir Keir Starmer has shown confidence that Labour can fight off Reform UK’s surge in popularity ahead of the Labour conference in Liverpool.

It follows a damning new poll which revealed Sir Keir is the least popular Prime Minister since records began.

Fresh data from pollsters at Ipsos has handed the PM a net negative 66 satisfaction rating – just as his party conference begins.

That figure places him below every person to have taken the job since Margaret Thatcher – with every PM since David Cameron receiving incrementally worse ratings at their lowest.

Just 13 per cent of Britons are satisfied with the way Mr Starmer is doing his job as Prime Minister, a backslide of six percentage points since June this year.

Nearly four in five people are dissatisfied at 79 per cent – handing him a net rating of -66, or the lowest satisfaction rating for any PM since 1977.

In stark contrast, Nigel Farage’s Party has seen a major surge since the 2024 General Election, claiming “Britain needs Reform.”

A recent YouGov poll, based on a 13,000 sample taken over the last three weeks, revealed that Reform would be 15 seats short of the formal winning line of 326 if a General Election were held today.

AsMr Farage’s party currently holds only five seats, the predicted gains of 306 additional MPs would be the largest increase in any election in British history.

Confident that Labour can shift the public view away from Reform and back to the left, Mr Starmer said: “It is the fight of our times and we’ve all got to be in it together. We don’t have time for introspection, we don’t have time for navel-gazing.

“You’ll always get a bit of that at a Labour Party conference, but that is not going to solve the problems that face this country.

“Once you appreciate the change — in the sense of the division that Reform would bring to our country and the shattering of what we are as a patriotic country — then you realise this is a fight which in the end is bigger than the Labour Party.”

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Keir Starmer is ‘least popular Prime Minister since records began’

Ordered by time, the net satisfaction rankings read:

• Keir Starmer: -66 per cent;
• Rishi Sunak: -59 per cent;
• Liz Truss: -51 per cent;
• Boris Johnson: -46 per cent;
• Theresa May: -44 per cent;
• David Cameron: -38 per cent;
• Gordon Brown: -51 per cent;
• Tony Blair: -44 per cent;
• John Major: -59 per cent;
• Margaret Thatcher: -56 per cent.