Halloween may still be a few weeks away, but that hasn’t stopped TikTok from forward-planning costumes and Halloween makeup inspo in a major way. The hashtag #halloween2025 already has just shy of a billion views, with users declaring which trends they’re getting behind and the key costumes they “better see this year.”

As for us? We’re invested. Because, for many beauty lovers, Halloween is the makeup highlight of the year. And, it’s the main occasion where it’s permissible (coughs, preferable) to decorate our faces with clever designs, special effects and layers of face paint. Whether you want yours to be creepy, gory and covered with fake blood, or cutesy and adorable, we’ve got all the inspiration you need.

Elsewhere, we’re still very much stanning Wednesday Addams – her dark eye bags and her jet black pigtails and we expect to see lots of Beetlejuice references, with Jenna’s character, Astrid Deetz, an icon. If pink and purple are more your colour palette, Bridgerton is heavy on the coquette aesthetic. It calls for silky pink eyeshadows and blushes, and cutesy hair accessories like tiaras and bows.