This year’s “biggest ever Black Friday sale” includes up to 30% off bestsellers across stylers, hair dryers, curlers and limited-edition gift sets which’ll go great under the tree this year. Last year we only saw 25% off, so it’s definitely an improvement.

If you’re shopping early for Christmas – or just fancy upgrading your own routine – there are plenty of bestsellers to pick up for less. The Platinum+ Straightener & Helios Hair Dryer Bundle is down to £293 from £418, while the Rise Hot Brush (read: the shortcut to instant volume) is now £139 from £179. And for smooth, glossy waves that look salon-done in minutes, the Curve Classic Wave Wand has 26% off. Consider this your sign to make room on your dressing table.

Best Boots Black Friday deals

Boots has also joined the Black Friday party early – and they’re not messing around this year. The retailer is offering a lot of ways to save right now. Think: up to 20% off top beauty brands including Sol de Janeiro, Huda Beauty, NARS, Laura Mercier, Fenty Beauty and LANEIGE when you spend £50, or 15% off when you spend £35 across selected Premium Beauty and No7. Oh, and fragrance lovers – there’s up to 25% off scent favourites, including 20% off Chanel, Tom Ford, YSL, Prada and more.

If you’re eyeing up a new hair tool or skincare gadget, the up to 60% off electrical beauty sale isn’t one to miss – and you can even stack an extra 10% off selected lines with code EBSAVE10. Expect deals on Dyson, Philips, Braun, Shark, Oral-B and BaByliss. And because no Boots haul is complete without a No7 bargain, their Restore and Renew Day & Night Cream Duo is now half price – down to £16.47 from £32.95. Get filling those baskets.

Your Black Friday beauty FAQs, answered:

When is Black Friday 2025?

Black Friday takes place on Friday 28 November 2025, with Cyber Monday following on 1 December. That said, in true beauty-industry fashion, the Black Friday beauty deals have already started dropping; most retailers now kick things off in early November.

Do you really get better deals on Black Friday?

Yes, you really do. We’ve been monitoring prices throughout the year, and are sure to cover only the beauty deals which serve an actual discount. It’s also worth noting that it’s one of the few times during the year when luxury beauty brands who don’t usually run sales set discounts live. We’re talking the likes of Augustinus Bader, Estée Lauder and SkinCeuticals.

Last year, Boots ran its biggest-ever Black Friday event, with over 22,000 deals across beauty and electricals. LookFantastic went up to 50% off on hundreds of bestsellers (plus extra code savings on top), Sephora offered up to 30% off sitewide and when you spent £200 on the Sephora app, there was be a free goodie bag worth £200 bundled up with your order, and Cult Beauty dropped up to 25% off almost everything. So, if there’s a product you know and love – or something you’ve been eyeing up all year – it’s the perfect time to shop and save.

What brands will be included in Black Friday 2025?

While we don’t know exactly what brands will feature in this year’s Black Friday sale, if last year’s anything to go by, expect some very good savings. In 2024, the Dyson Airwrap had up to £80 off, the editor-approved Elemis Pro-Collagen Marine Cream had 25% off, Currentbody’s bestselling LED Face Mask was down by 20% – making it £399 down to £319.20, and Medik8 had 25% off sitewide – the perfect opportunity to stock up on favourites like the Crystal Retinal, Advanced Night Restore Cream and the C-Tetra Serum.

Other brands worth looking out for are ghd, Charlotte Tilbury, Elemis, Murad, Glossier, Merit and Rhode. We’re also expecting to see a lot of Korean Skincare brands in the sale this year – from Shiseido and Anua to Medicube and Hada Labo.

Which store has the biggest Black Friday discounts?

When it comes to Black Friday, Boots usually goes the hardest with its discounts. In 2024, we saw deals across over 22,000 products, spanning across makeup, skincare, electricals and fragrance and wellness, all with impressive markdowns. They’ve already teased online that their 2025 Black Friday offers will be worth the wait – so keep your eyes peeled.

Elsewhere, LookFantastic is always one to watch, with last year’s sale seeing up to 50% off bestselling brands like FOREO, Estée Lauder, StylPro, Color Wow and Marc Jacobs to name a few. Here at Glamour, we’ll also be keeping a close eye on Sephora and Cult Beauty – so be sure to bookmark this page for the very best beauty deals of 2025.

Really can’t wait? Sephora even have a waitlist so eager shoppers can sign up now to be alerted when offers go live.