I spoke to dermatologists, makeup artists and brand founders too, to properly understand what’s inside each formula and whether it’s actually good for your brows. The things that matter most to me when judging a brow gel? How long it lasts, whether it flakes, how comfortable it feels, and if the hold – flexible or strong – does actually deliver.

Every brow gel in this guide has been tested thoroughly and genuinely impressed us over time. If it’s made the cut, it’s because it truly deserves a spot in your makeup bag.

Discover our edit of the best eyebrow gels that earned the GLAMOUR stamp of approval…

Best overall: Anastasia Beverly Hills Brow Freeze Gel

• Tester: Denise Primbet, GLAMOUR’s Beauty Contributor.
• Hold: Strong.
• Shades: Clear.
• Cruelty-free: Yes.

Why we love it: We can’t talk about eyebrows and not mention the iconic brow-dominating brand Anastasia Beverly Hills. Our favourite formula has to be the Brow Freeze Gel, which is a clear formula that’s flexible enough to use regardless of your preferences – be it for a sleek “laminated” look or a natural feathery result. It’s non-sticky, offers an insanely strong hold and doesn’t result in any flakiness whatsoever.

Best for a “laminated” look: REFY Brow Sculpt

• Tester: Lian Brooks, GLAMOUR’s Senior Audience Development Manager.
• Hold: Flexible.
• Shades: Clear.
• Cruelty-free: Yes.

Why we love it: Are you after a brow gel that will make your brows look like you just stepped out of a lamination appointment? Look no further, because this product does exactly that. It features a unique formula that combines consistency of a wax and a gel, making it super easy to apply too. You’ll also get a double-ended brush, allowing you to comb, brush and shape your brow hairs in the most precise way. It’s a best-seller for a reason.

Best for tinted brow gel: Glossier Boy Brow

• Tester: Elle Turner, GLAMOUR’s Senior Beauty Editor.
• Hold: Flexible.
• Shades: Seven.
• Cruelty-free: Yes.

Why we love it: The Glossier Boy Brow is perfect for brow minimalists since it adds a little tint and definition without feeling OTT, all the while ensuring that your brow hairs stay locked in place with a volume-boosting effect. The small brush applicator works great for precise application – a must for beautifully groomed arches.

Best clear gel: Rare Beauty Brow Harmony Eyebrow Gel

• Tester: Georgia Trodd, GLAMOUR’s Senior Commerce Writer.
• Hold: Flexible.
• Shades: Clear.
• Cruelty-free: Yes.

Why we love it: On the lookout for a lightweight clear brow gel that will keep your brows in place all day? Say no more. This water-based formula from Rare Beauty offers a buildable hold, meaning you can easily work your way up to “laminated” arches with the help of a few strokes at a time. It also won’t result in that dreaded “crisp” feel, offering comfortable wear for hours on end. Wear it on its own or layer it on top of your go-to brow pencil, this brow gel will last just as long regardless.