GROßRÄSCHEN, Germany — It was in a bowling alley beside a parking lot in a small eastern German town that the designated youth-wing leader of the far-right Alternative for Germany (AfD) laid out a simple vision for the party’s march to power: recruit and professionalize the young acolytes.

“We will need new blood,” Jean-Pascal Hohm, the 28-year-old who is set to lead the AfD’s new youth organization, told POLITICO as families gathered to bowl nearby. “We need to identify talented people early on.”

Hohm is set to be elected leader of party’s revamped youth wing, dubbed Generation Germany, during its founding congress on Saturday. The group’s creation is part of a wider effort among some of the AfD’s national leaders to destigmatize the party and efface its extremist image.

The rebrand comes after the former youth organization affiliated with the AfD dissolved itself earlier this year in what was widely seen as a tactical maneuver to avert a possible ban. Germany’s domestic intelligence agency had labeled the former group as extremist.

But experts say the makeover, which brings the youth wing under the direct control of the AfD, is merely cosmetic. While the organization may appear more palatable and professional under Hohm’s leadership, it’s likely to be just as ideologically extreme as the earlier incarnation.

“In terms of content, my perception is that what is currently happening is not what one would understand as a major deradicalization effort,” said Anna-Sophie Heinze, a researcher at the University of Trier who has studied the AfD.

Extreme hooligans

Hohm, who joined the AfD when he was 17, in many ways embodies efforts by some party leaders to sanitize their image. With an assured demeanor and measured tone, his own ideological peers once described him online as the kind of guy a mother would be happy to see her daughter marry.

But his past activities and connections suggest a far more extreme edge. Hohm is deeply rooted in the eastern German city of Cottbus, where he leads the local AfD branch, and is described by political scientists as a figure who has helped link local extremist activists.

For a brief period he was deemed too extreme even for his own party.

In 2017, Hohm lost his job as an aide for the AfD parliamentary group in the eastern state of Brandenburg after he was spotted at a soccer game for FC Energie Cottbus, a team in Germany’s third division that at the time attracted right-wing extremist hooligans known for chanting Nazi slogans and performing Hitler salutes in the stands. Hohm was seen at one game among the hooligans sitting beside a then-leader of Germany’s Identitarian Movement, which was eventually designated a right-wing extremist group by the federal domestic intelligence agency.

But his exclusion from the AfD didn’t last long, and Hohm soon got a job as an assistant to an AfD national parliamentarian. Last year he himself was elected to the Brandenburg state parliament.

When asked about his connections to Identitarian figures, Hohm took issue with their classification as extremist.

“The question is always: How do you define extremism?” Hohm said. “There is the definition used by the media or domestic intelligence service, which says that the Identitarian Movement, for example, is right-wing extremist. But they also say that the AfD is right-wing extremist. And I don’t believe that either.”

Hohm and others now see the new youth wing as a recruitment engine that can equip the AfD leaders of tomorrow with the political savvy they’ll need to take power and keep it — in part by making such ideological views palatable to mainstream voters.

What would grandma think?

AfD youth activists have become increasingly influential in recent years, attracting young voters with online campaigns that have made once-fringe ideas mainstream. Last year, for instance, some activists created a viral AI-generated video for “Remigration Hit,” a far-right dance track that calls for the deportation of migrants from Germany.

At the same time, the previous AfD youth organization, known as Young Alternative, was seen by party leaders as a potential liability.

Germany’s postwar constitution allows domestic intelligence agencies to surveil political parties and organizations deemed extremist — and even makes it possible to ban such groups, though the legal bar is high in the case of political parties.

Young Alternative was classified as a right-wing extremist organization by federal domestic intelligence authorities in 2023. The AfD as a whole was classified as extremist earlier this year.

While centrist politicians have debated whether to try to ban the AfD, the idea is considered politically fraught given the party’s popularity. The former youth group, however, which functioned as an independent organization, was seen as far more vulnerable to a possible ban.

That’s why the new youth group is forming under Hohm’s leadership. Because it will be under the direct control of the AfD, a ban attempt is considered less likely, thereby protecting the party from the possibility of collateral damage.

Or, as Hohm put it at the bowling alley, “When grandma sees on the news that the AfD’s youth organization has been banned for right-wing extremism, that definitely leaves an impression.”