The Financial Conduct Authority (FCA) has announced a series of measures designed to boost stock and share investment as part of a drive to reinvigorate London’s struggling market.

Britain’s financial services regulator outlined proposals aimed at improving consumer access to investment products while enabling them to make informed decisions about risk.

Among the most notable changes is a potential move away from generic “your capital is at risk” warnings that currently appear across investment products to encourage a new generation of investors.

Simon Walls, the executive director of markets at the FCA, said: “Today’s measures support investment risk culture right along the spectrum.”

As part of its announcement, the regulator described the initiative as an effort to “move the dial on risk” and shift investors away from holding cash.

The watchdog is proposing fresh regulations governing how investment product information is presented to consumers, moving away from what it described as “prescriptive and complex templates that consumers don’t find useful”.

A clearer distinction between retail and professional investors forms a central part of the reforms. Wealthy and experienced individuals will gain a new pathway to opt out of retail protections, while the process for firms assessing professional investors will be streamlined.

The FCA stated this would “free up firms to innovate and offer a more diverse range of products to truly experienced clients with the resources to bear more risks”.

However, the regulator emphasised that qualifying as a professional investor will maintain a “high threshold”.

These regulatory shifts align with Chancellor Rachel Reeves’ ambitions to cultivate a retail investment culture in Britain, first outlined in the Leeds Reforms earlier this year.

The UK currently lags behind nations such as the United States in terms of retail market participation.

Last month’s Budget saw Ms Reeves announce changes to ISA limits, reducing the cash component from £20,000 to £12,000 while directing the remaining £8,000 towards stocks and shares.

The Chancellor also introduced a three-year stamp duty exemption for shares purchased in new UK flotations, a measure intended to help London compete more effectively for initial public offerings.

Jonathan Parry, a partner in the capital markets division of law firm White & Case, said: “Fostering a stronger investment culture in Britain and boosting retail investor participation in the stock market will strengthen London’s competitiveness by increasing liquidity, improving access to capital for companies and bringing the UK more in line with other jurisdictions such as the US and Nordics, which benefit greatly from strong cultures of retail investing.”

Countries with established traditions of individual stock ownership have demonstrated the benefits of broader market engagement, a model the FCA’s reforms now seek to replicate.

Winston Ruddick, Senior Consultant in the Financial Planning team of leading independent financial services consultancy Broadstone, added: “The FCA’s proposals mark another step towards strengthening the UK’s investment culture and boosting its capital markets, following on from the reduction of the cash ISA limit for under 65s announced at the Budget.

“It demonstrates a clear intention to turn a nation of savers into a nation of investors. Moving towards clearer, more flexible product information should make investing feel more accessible, particularly for first-time or cautious investors who may have been deterred by jargon-heavy documentation.

“Improving consumer understanding is fundamental if we want more people to participate in long-term investing and build resilience for their financial futures.

“The FCA is right to draw a clearer boundary between retail and professional investors. Ensuring that experienced or well-advised clients can access a broader range of products without unnecessary restrictions helps maintain the UK’s competitiveness, while preserving vital protections for those who need them most.

“Ultimately, this package should help create a more confident, better-informed retail investor base and a more agile wholesale market. Both are essential if the UK is to remain a world-leading financial centre.”