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Italy’s top influencer Chiara Ferragni acquitted in ‘Pandorogate’ fraud scandal

A Milan criminal court on Wednesday acquitted Italian fashion influencer and businesswoman Chiara Ferragni of aggravated fraud in the so-called Pandorogate scandal.

The case, one of Italy’s most high-profile celebrity trials, centered on allegations of misleading advertising linked to the promotion of the sweet pandoro Christmas bread — luxury sugar-dusted brioches — in 2022 and Easter eggs sold in 2021 and 2022.

Prosecutors, who had requested a 20-month prison sentence, argued that consumers had been led to believe their purchases would support charitable causes, when donations had in fact already been made and were not tied to sales. Ferragni denied any wrongdoing throughout the proceedings.

Judge Ilio Mannucci rejected the aggravating circumstance cited by prosecutors, reclassifying the charge as simple fraud, according to ANSA. Under Italian law, that requires a formal complaint to proceed.

But because the consumer group Codacons had withdrawn its complaint last year after reaching a compensation agreement with Ferragni, the judge dismissed the case. The ruling also applies to her co-defendants, including her former close aide Fabio Damato, and Cerealitalia Chairman Francesco Cannillo.

“We are all very moved,” Ferragni said outside the Milan courtroom after the verdict. “I thank everyone, my lawyers and my followers.”

The scandal began in late 2023, when Ferragni partnered with confectioner Balocco to market a limited-edition pandoro to support cancer research. But Balocco had already donated a fixed €50,000 months earlier, while Ferragni’s companies earned more than €1 million from the campaign.

The competition authorities fined Ferragni and Balocco more than €1.4 million, and last year, Milan prosecutors charged Ferragni with aggravated fraud for allegedly generating false expectations among buyers.

Ferragni and her then-husband and rapper Fedez used to be Italy’s most politically influential Instagram couple, championing progressive causes, campaigning for LGBTQ+ rights and positioning themselves against the country’s traditionalist Catholic mainstream, often drawing sharp criticism from Prime Minister Giorgia Meloni and the Italian right.

Since the scandal erupted in December 2023, however, that cultural and political empire has unraveled: the couple divorced, Ferragni retreated from public life, and Fedez reemerged in increasingly right-leaning political circles.

Wednesday’s acquittal closes a legal chapter that had sparked intense political and media scrutiny, triggered regulatory fines and fueled a broader debate in Italy over influencer marketing, charity and consumer protection.

LP Staff Writers

Writers at Lord’s Press come from a range of professional backgrounds, including history, diplomacy, heraldry, and public administration. Many publish anonymously or under initials—a practice that reflects the publication’s long-standing emphasis on discretion and editorial objectivity. While they bring expertise in European nobility, protocol, and archival research, their role is not to opine, but to document. Their focus remains on accuracy, historical integrity, and the preservation of events and individuals whose significance might otherwise go unrecorded.

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