Whatever your plans on 14 February, there’s always room for a dreamy Valentine’s Day makeup look to make you feel phenomenal. So, whether you’re going out with your significant other, meeting friends, or having a cosy solo night in with a takeaway, Valentine’s Day is the perfect opportunity to dig out your makeup bag and experiment. After all, it’s a celebration of self-love, too!
As for Valentine’s Day makeup inspo, we’ve already started spotting a few themes that are standing out. On one end of the spectrum is softly-spoken monochrome makeup, with tonal pink having a real moment. The trend sees variations of the shade applied across eyes, cheeks and lips for a pretty, cohesive and coordinated makeup look.
On the other end is 2026’s biggest beauty trend: maximalist makeup. If you’re more playful and favour vibrant splashes of colour, why not lean into bold eyeshadow looks and statement liner to add enviable personality? Equally rebellious and romantic is the Goth glam trend, with smudgy, smoked-out liner and audacious lips ranging from aubergine to black cherry.
Of course, a classic red lip will never not look beautiful and we’ve seen some cool remixes that ensure it feels modern and fresh rather than vintage-coded. Or, want to keep things more girl-next-door? We’ve seen plenty of low-key, natural makeup moments get a subtle glow-up, whether it’s glossier skin or extra definition around the eyes.
Here are some of our favourite Valentine’s Day makeup ideas to get you in the mood…
TONAL PINK
Every shade of pink painted across eyes, lips and cheeks for a fresh-yet-pretty, pulled-together finish. Whether you opt for matte or shimmery textures is up to you.
Sheeny lilac-pink
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Next-to-natural flush
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Softly smoked-out pink
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Delicate rosebud
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Raspberry lids and lips
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Flirty and flushing
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Playing in pinks
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Lilacy pinks
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Rosie nudes
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Lavender pink
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Shop the tonal pink Valentine’s Day makeup trend:
Why it’s a deal we recommend:
nI couldn’t do my top Cyber Monday picks without including my favourite makeup brand…Charlotte Tilbury. The queen of glow has treated us to 25% off everything – but one deal that stood out to me is this Pillow Talk Eye & Blush Duo. CT has been a staple in my makeup bag for years now, and this set is basically the perfect gift for her (hint, hint). The dreamy eyeshadow palette features four pink shimmer and matte shades that are easily buildable, depending on what look you’re going for. If blush blindness is your thing, the two-tone powder blush is exactly the thing to add some colour back into those cheeks this winter.
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Charlotte Tilbury The Pillow Talk Eye & Blush Duo
Why it’s a deal we recommend:
I couldn’t do my top Cyber Monday picks without including my favourite makeup brand…Charlotte Tilbury. The queen of glow has treated us to 25% off everything – but one deal that stood out to me is this Pillow Talk Eye & Blush Duo. CT has been a staple in my makeup bag for years now, and this set is basically the perfect gift for her (hint, hint). The dreamy eyeshadow palette features four pink shimmer and matte shades that are easily buildable, depending on what look you’re going for. If blush blindness is your thing, the two-tone powder blush is exactly the thing to add some colour back into those cheeks this winter.
MAXIMALIST VALENTINE’S DAY MAKEUP
As one of 2026’s biggest beauty trends, maximalist makeup invites you to get to playful with bold splashes of pink and red colour, and gemstone face stickers.
Pink gemstones
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Fruity pinks
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A pop of purple
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Cosmic iridescence
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Watercolour sheen
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Sunset makeup
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Shop maximalist Valentine’s Day makeup:
ROMANTIC GOTH
Swerving anything too cutesy, this is a little sexy, a little edgy, but still so romantic.
Aubergine lips
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Velvet goth lips
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Smudgy smokey
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Dagger liner and red lips
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Femme fatale lips and graphic liner
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Sheer smoked shadow
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Shop romantic Goth makeup:
GLAZED & GLOSSY
Soft, sheeny textures that glow over that candlelit dinner are romantic but so wearable.
Glazed blush
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Silver shimmer
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Liquid lilac
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Glazed cheeks and glossy lips
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Ultra glossy lips
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Glossy skin
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Shop the glazed and glossy makeup look:
REMIXED RED LIP
A red lip for Valentine’s Day may not be groundbreaking, but it’s so stunning, we don’t care.
Wet kisses
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Dark red lips and glowy skin
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Fresh French kiss
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Play lips up and the rest down
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Crisp lines
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Shop the best red lipsticks:
SOFTLY SMOKEY
Want to feel flirty without anything too drastic? Soft smokey eyes are where it’s at.
Champagne smokey
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Muted dusty rose
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Golden smokey
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Chocolate Goth smoke show
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Plum smokey
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Shop the softly smokey trend:
GLAM GIRL NEXT DOOR
You don’t have to deviate wildly from your everyday look, just introduce a little more definition, whether that be extra fluttery lashes or a slightly rosier lip colour.
Kohl-defined eyes
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Blush lips
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XXL flutter
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Blushing
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Loaded lashes
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Kitten liner
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Powder pink
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Shop glam girl next door:
GOLDEN GLOW
If you’re going for goddess vibes, gold keeps things feeling warm and ethereal, plus it’s so easy to introduce into your makeup look.
Sparkling eyes and sheeny skin
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Mega-watt glow
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Contoured goddess
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Shop golden glow:
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