Ash blonde hair is having a major moment thanks to its ability to flatter just about every skin tone, eye colour and hair style. This cool-tone version of blonde is not only softer on the complexion but is slightly less high maintenance than more classic platinum shades. It’s also an ideal way of refreshing your look for spring in that subtle ‘have you done something new with your hair’ kind of way.

Plus, with our FYPs more awash with ash blonde hair inspo than ever – reflecting 2026’s more low maintenance move away from platinum shades to softer, more natural shades – there’s never been a better time to switch up your blonde.

Here, we tell you everything you need to know about nailing the look along with expert advice from Jay Blitsas, colourist at Larry King South Kensington.

What exactly is ash blonde?

“Ash blonde is a cool-toned blonde with soft grey, silver, or blue undertones,” explains Jay. “Unlike warm blondes (think honey, butter, or golden), ash blonde intentionally neutralises yellow and brassy tones”.

How do you know if ash blonde will work for you?

One of the reasons that ash blonde is such a popular hair colour is its ability to flatter a range of skin tones and eye colours. That said, there are a few things to consider before taking the plunge. “Ash blonde works best if you suit cool or neutral undertones, you wear silver jewellery, and you prefer minimal natural makeup looks,” advises Jay. This is also better suited to those who don’t love warmth in their hair.

What to ask for in the salon:

Jay says that when asking for an ash blonde look in salon, you should make sure to emphasise that you do not want warmth in your hair. This will ensure you get that cooler tone that you’re hoping for.

How to care for ash blonde hair?

Jay says that cool blondes last longest when the hair is healthy, glossy, and protected from heat. “The fastest way to lose an ash blonde is using too much heat and the wrong shampoo,” Jay adds. As such purple or blue shampoo should be used intentionally, not daily. “Overdoing it can dull the colour.”