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AI gold rush sees tech firms embracing 72-hour weeks

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In China, 996 has not disappeared, but its advocates have generally been a lot quieter. A notable exception was Baidu’s one-time head of public relations, Qu Jing, who posted a series of videos on social media in 2024, aggressively defending a hard-working culture. Her brusque dismissal of employees’ wellbeing, with the comment “I’m not your mother, I only care about results” provoked outrage. She later apologised, but it ultimately cost Qu her job.

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Writers at Lord’s Press come from a range of professional backgrounds, including history, diplomacy, heraldry, and public administration. Many publish anonymously or under initials—a practice that reflects the publication’s long-standing emphasis on discretion and editorial objectivity. While they bring expertise in European nobility, protocol, and archival research, their role is not to opine, but to document. Their focus remains on accuracy, historical integrity, and the preservation of events and individuals whose significance might otherwise go unrecorded.

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