Let’s be honest, toes get the short end of the stick when it comes to beauty upkeep. For instance, how often does your algorithm serve you up pedicure ideas? It seems every day there’s a new shiny manicure trend going viral for our fingernails (looking at you, cake nails and ice cream mani). But when was the last time a celeb’s lacquered toenails broke the beauty internet? Mmm.

Looking at the hashtag views on TikTok though, despite the platform being inundated with mani inspo 3.8 million videos (and picking up more than 43.8 billion views), the sizeably smaller portion of videos (1.8 million) catering to your toes has raked in an almost-as-whopping 43.3 billion views. Which just goes to show, the interest is there, even if the content is sometimes not.

Despite the dreary winter weather we’ve been enjoying of late (I saw something about it raining every day in the UK in 2026?!), sandal season is approaching and searches for pedicure ideas and bookings are back on the up. Plus, there’s nothing like a fresh set of toenail art to work as a pick-me-up – even it spends a lot of time hidden below your boots. So, basically, it’s time we showed our toes a good time and let them kick back for once.

As with all good things, prep is important. There’s no point investing time and money into painted toenails if the rest of your feet still look grotty. So clear some time for polishing your soles and cuticles. Book yourself in for the full works at the salon, or do it yourself with our at-home pedi guide. You need to remove hard skin with your foot file while your feet are still dry, before you run a warm bath and soak them in warm water. Then, slather them in moisturiser for some seriously soft feet.