The best lingerie brands aren’t always necessarily the ones with the sexiest or most daring designs. Rather, they’re the ones that make you feel your most confident.
Contrary to outdated belief; women dress for themselves – and that includes their underwear – so if it’s a pair of Bridget Jones style knickers or a comfortable thong that you feel yourself in, you’ll be wanting a roster of the best brands to browse when it comes to buying them.
Amusingly, your underwear is likely one of the smallest items in your wardrobe and yet it’s the thing that packs the biggest punch. However, the lingerie market is pretty saturated and deciding which bralette/push-up bra/cotton underwear to add to checkout is tricky enough without having to worry about where to get it from. Lucky we’ve taken one for the team by practically doing it for you, then.
SKIP TO: Shop the best lingerie brands | 2025 lingerie trends | Our guide to buying the best lingerie | How we tested each brand | Why we created this guide | Our other lingerie guides.
Best lingerie brands at a glance:
Who make the best lingerie? Here are our top picks from the best lingerie brands/underwear brands right now.
Why we love: Since its very first (and viral) design, the Triangle Set, it has expanded into more daring territories – think sexy lingerie in sheer and lace fabrics – and has seriously gained traction. An influencer favourite, this brand is definitely one to update your top drawer with.
- Pros: Offer clothing like loungewear and gymwear as well as lingerie, and now also do bedding.
- Cons: None from us!
- Size range: Bras from 30A-40G and undies from XS-3XL.
“Lounge Underwear has been my go to brand for years, anyone would think I’m an ambassador for them by looking at my Lingerie drawer. They are both comfortable and undeniably sexy.” – Neamh Randall, GLAMOUR’s Commerce Photo Editor.
Why we love: Bluebella lingerie is a firm favourite among GLAMOUR editors for its trend-led, expensive-looking lingerie that doesn’t cost your entire salary. They’re a British lingerie brand, with underwear that aims to be both intimate and luxurious.
- Pros: “Most of the stuff I have from Bluebella has lasted me years – it’s such good quality.” – Georgia Trodd, GLAMOUR’s Senior Commerce Writer.
- Cons: Although they cater to a wide range of sizes, they don’t feature any plus size model images.
- Size range: Bras from 30A-42F and undies from UK 6-20.
Why we love: Renowned for some of the best sex toys on the market, Ann Summers is also home to some of the sexiest lingerie we’ve ever seen – think chemises, garters, crotchless panties, and hosiery all at decent price points. Case in point the below two styles which are sure to have pulses racing on special occasions and send your confidence through the roof.






Follow