There are plenty of summer sales to sink your teeth into at the moment, but with Amazon as your one-stop shop, the early Amazon Prime Day fashion deals are where it’s truly at.

Yep, although the event doesn’t technically commence until next week (and this year, for the first time ever, we’re being treated to discounts over a four-day span), there are already tonnes of early beauty deals, homeware deals and even sex toy deals. Take it from a fashion writer who has been writing about APD for nearly five years, though, some of the best early Amazon Prime Day deals are the Amazon Prime Day clothing deals.

That said, it’s also something I never find easy to navigate.

Discounts on clothing, particularly from brands of note, are a bit of a minefield unless you know where to look – and luckily, I do. I’m here to bring you the best deals of them all, including the hidden ones no one’s spotted. It’s sort of my job, after all…

Aside from all the discounts on perfumes, Olaplex hair care and Maybelline’s Sky High mascara that are, of course, always worth checking out too, what better time than at the start of autumn/winter – which is arguably the hardest time of year to dress – than to treat yourself to some new wardrobe heroes?

Think: summer dresses, one-piece swimsuits and bikinis, sandals, summer bags and wedding guest season-ready shapewear. When brands like Levi’s, Calvin Klein, JW PEI and adidas are reduced in price, you move quick – and PSA, they are…

When is Amazon Prime Day 2025?

The first Amazon Prime Day 2025 (AKA summer Prime Day) officially starts at 00:01 on the 8th July 2025 and will run right up until the last second of the 11th July. There will be sales across all categories on each of the four days, but it’s worth checking in on each of them as there’s guaranteed to be flash sales and lightning deals throughout. And you don’t want to miss the boat and end up paying more for something later.

Remember, though: you have to be an Amazon Prime member to be eligible for all the limited-time sale event discounts – so sign up ASAP if you haven’t already. You can do a 30-day free trial if you don’t want to commit fully.

Save even more when you shop the Amazon Prime Day fashion deals with these Amazon discount codes at checkout.

Best early Amazon Prime Day fashion deals and clothing deals

The retail giant isn’t particularly known for its designer goods or wedding guest dresses (despite carrying both… yes, really), but it sure does know a thing or two about branded basics for your capsule wardrobe. Seriously – if you’re after some underwear, a linen dress, a floaty skirt or a blazer for the new season, you’re in for a treat. Elsewhere, find chic leggings to lounge or exercise in, swimwear and workwear galore.

I’ve managed to find markdowns on layering basics like white T-shirts, strapless bras, midi skirts, tank tops, loungewear, bodysuits and more, plus loads of Amazon Prime Day activewear deals, but I couldn’t help but shine a light on these SS25 pieces.

It also goes without saying that one of my other favourite fashion sale highlights is on Levi’s. Women’s wardrobes are incomplete without some of their trustworthy denim designs. Yep, Levi’s jeans have stood the test of time, look great and fit like a glove.

Whether you’re partial to their high waist ribcage denim, retro 501 jeans, or prefer something skinnier, you bet you’ll find some crisp new denim through the best Prime Day event fashion deals. See below for proof.

Elsewhere, in terms of which lingerie brands and shapewear to have on your radar for Amazon Prime Day, Calvin Klein and Wonderbra are them. Exemplifying bold, progressive ideals and a seductive (and often minimal) aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Wonderbra make their case for comfortable-yet-chic must-haves like strapless bras. There are also tonnes of top-rated sports bras and gym leggings from brands like Under Armour included too. Sign us up.

Best early Amazon Prime Day 2025 shoe sale

Adidas Sambas and Crocs have got to be our top fashion picks in the Amazon Prime Day sale. Serving all your seasonal needs, the must-haves were on our wishlist long before whispers of APD deals swung round, so we’re over the moon they’re now discounted.