As a shopping writer, it takes a lot for a discount to impress me – especially when it comes to Amazon Prime Day beauty deals. After covering the best Prime Day deals for the past half-decade (and reviewing hundreds of makeup, skincare, perfume and haircare products over the years), I’ve got a good radar for what’s worth buying… and what’s not.

If you’re reading this, it’s probably because you’re gearing up for tomorrow – the day in which Amazon’s annual shopping event kicks off. Running for four days for the first time ever in the UK (it wraps up at midnight on July 11), deals are set to be epic. Even better news? Plenty of Prime Day beauty deals have already landed.

This page was last updated on Monday 7 July at 08:34.

Below, I’ve pulled together an early edit of GLAMOUR-approved beauty buys – including a mix of current offers and predictions based on last year’s bestsellers. So far, COSRX’s cult-favourite Advanced Snail 96 Mucin Power Essence and Weleda’s Skin Food (a dry skin saviour and Hailey Bieber’s go-to) are already discounted. As for what we expect to see drop? Keep an eye out for the ELEMIS Pro-Collagen Cleansing Balm, Biotulin Supreme Skin Gel (rumoured to be in Kate Middleton’s routine) and the CurrentBody LED Face Mask, all of which were standout deals during last year’s event.

I’ve also checked in with the rest of the GLAMOUR team to include their go-to products – the ones they actually use and keep coming back to. Whether you’re restocking your skincare favourites or investing in a new beauty tool, this is where to start.

While beauty might be taking centre stage in this edit, there are also plenty of other early deals worth snapping up – from fashion and homeware to sex toys. My colleagues have covered them. So, what are you waiting for? It’s time to start filling those baskets.

When is Amazon Prime Day 2025?

Amazon Prime Day kicks off at 00:01 on Monday 8th July and runs right through to 11:59pm on Thursday 11th July – four full days of deals across beauty, fashion, tech, home and more. There’ll be fresh discounts dropping throughout, so it’s worth checking back in regularly. What’s full price in the morning might be reduced by the afternoon.

Just don’t forget – you’ll need to be a Prime member to shop the deals. If you haven’t signed up yet, you can still make the most of it with a 30-day free trial.

Save even more when you shop the Amazon Prime Day beauty deals with these Amazon discount codes at checkout.

How we test beauty at GLAMOUR:

Our editors – and a team of carefully -selected specialist freelance journalists – test all of the products we feature in real-life settings – rather than in a studio, on set or in a lab. We take beauty products home, test them as part of our everyday lives, and aim to give our readers honest and realistic reviews of them as a result.

When GLAMOUR tests a new beauty product, our editors look at it from every angle in an effort to best serve you. We review ingredients and scrutinise brand claims. You can find out more about how we test makeup, haircare, tools, perfume, skincare and devices over on our dedicated. About Us page.

GLAMOUR’s top 5 early Prime Day Beauty Deals at a glance:

BRAND SPOTLIGHT: Best Amazon Prime Day Medik8 Deals

Medik8 products are always worth the investment, especially when they’re on offer. Right now, the C-Tetra Vitamin C serum is reduced ahead of Prime Day – a lightweight, glow-boosting essential that suits all skin types. Also included in the early sale is the brand’s bestselling Hydr8 B5 hyaluronic acid serum, packed with vitamin B5, soy extract and antioxidant-rich Saskatoon berry to hydrate and strengthen the skin barrier.

According to GLAMOUR’s Beauty Commerce Writer Shani Cohen, “Whenever people ask me what my favourite skincare brand is, I always say Medik8 — and I’ve tested my fair share. I swear by the Crystal Retinal. It’s my all-time favourite and the one product I recommend to everyone.”

Outside of Medik8, there are plenty of early Prime Day beauty deals on products that have been trending all over #BeautyTok – and yes, they really do live up to the hype.

Best early Amazon Prime Day 2025 supplement deals

Skincare isn’t just about what you’re layering atop your complexion – what you’re putting in your body matters just as much. If you’re after that lit-from-within glow, supplements can be a game-changer. The only catch? They’re usually not cheap.