“Not only is it speedy and packs a punch with its innovative features – but the main highlight for me is that my hair no longer suffers from any of the extreme high heat,” GLAMOUR’s Denise Primbet said after testing. “In fact, over long-term use, I’ve noticed a big improvement in terms of the quality of my hair.

“Courtesy of my carefully curated haircare routine and regular use of the Airwrap, it’s now smoother, shinier and more healthier-looking than it’s ever been. And while it’s far from affordable, considering that mine has served me well over a few years, I’d say that it was definitely worth the splurge.”

Dyson Airwrap aside, trust us when we tell you that there are plenty of alternatives that feature innovative technology that can easily rival this viral hair tool. Enter, the one of most coveted hair tools in the Amazon Prime Day sale: the Revlon One-Step Hair Dryer and Volumiser.

ghd is, unsurprisingly, another regular favourite in the beauty tool department on Prime Day. From the Original Hair Straightener to the brand’s curling irons and hot brushes, their tools are known for delivering sleek, long-lasting results with minimal heat damage. We’re seeing Prime Day ghd discounts roll in thick and fast – so keep an eager eye out.

The BaByliss Hydro-Fusion hair tool range is a solid choice for drier hair types, delivering all the shine and smoothness thanks to the innovative Advanced Plasma Technology and its dual ionic system. There’s also an impressive discount on the Shark SpeedStyle Pro Hair Dryer – a newer launch that’s already getting attention for delivering fast, frizz-free results without excessive heat.

This Remington Shine Therapy Wide Floating Plate hair straightener is ideal for thick hair. Not to mention, its ceramic-coated plates are infused with Moroccan Argan Oil to help you achieve that high-shine finish.

We’re big fans of any hair tool that can help cut down on styling time, making this blow-dryer brush from Drybar an absolute steal at 20% off. Plus, it works equally well with shorter hair and is incredibly consistent at creating the perfect loose waves.

Whenever Amazon Prime Day rolls around, the Philips Lumea IPL Hair Removal 9000 is one of the first things we check for. And sure enough, it’s available for significantly less than you’d expect it to be – a great shout for getting your hands on a long-term investment for cheaper.

Best Amazon Prime Day 2025 makeup deals

Are you really a makeup obsessive if you’re not familiar with the iconic Urban Decay All Nighter setting spray? This mist will lock in your makeup like a dream, securing it in place for up to 10+ hours. We’d know – we’ve tested the claims.

Offering maximum volume, definition and length, the Maybelline Lash Sensational mascara is adored by beauty editors and enthusiasts alike. For a limited time only, you can easily stock up on this best-seller at a discounted price.

The NYX High Shine Lip Oil is one of those under £10 gems that becomes a constant repurchase. It gives your lips a hit of hydration, a flattering tint and smells genuinely lovely – no wonder why it made it into our best lip oils round-up. And if your brushes have seen better days, the Real Techniques Everyday Essentials set is a no-brainer. It covers all the daily basics and is a handy one to pick up while it’s on offer.

I’m not going to lie, brows have never been my favourite, but since using this combo, it’s gotten a whole lot easier. For the perfect definition and shape I swear by the IT Cosmetics Brow Power Perfector, while the Got2b Glued 4 Brows & Edges has been my glue for a good few years now. It gives me that laminated look without the flakiness of other gels, and I love that it doubles up to keep my flyaways in place.

Condé Nast

e.l.f. Halo Glow Liquid Filter

The L’Oreal Paris True Match Liquid Foundation is easily the best drugstore foundation to date. It offers a lightweight feel and buildable yet long-lasting coverage.