Is it just us, or is everything suddenly turning brown across fashion and beauty? Turning tonal for autumn, the trend continues with chocolate brown hair.

While blonde and bronde hair colours look gorgeous in the summer, there’s something about the rich, inviting shade of chocolate brown that feels appropriate for this time of year. So, if you’re looking for inspiration this season, first, check out our autumn hair trends – and then scroll on to find out how to achieve and maintain chocolate brown hair yourself, according to a hairstylist.

What colour is chocolate brown hair?

While there are many different shades of brunette hair, chocolate brown hair has a distinct richness despite its darker hue, whether you’ve gone for a one-dimensional shade or highlighted to give more depth. Imagine thick, glossy brown like melted chocolate. “Chocolate brown hair is a perfect autumn hair shade as it mirrors the warm, rich tones of the season and adds instant shine and depth,” Nicole Petty, brand director at Milk & Blush tells Glamour. “It’s also low-maintenance for those with naturally dark hair, and the warm shade transitions beautifully into the winter months.”

What skin tone is best for chocolate brown hair?

The great news is that chocolate brown hair is a very versatile shade that can work for all skin tones, but the specific shade you go for will help flatter different undertones. “The key is finding the right balance of warmth and depth to enhance your natural colouring,” says Nicole. “Golden or warm chocolate hues flatter olive and warm complexions, while cooler mocha-inspired tones look striking on fair or cool skin.”

Similarly, when it comes to hair types, chocolate brown hair can work for everyone, from straight or wavy to curly hair. “For those with medium to dark brown hair, achieving this colour is simple and requires minimal adjustment,” Nicole adds. “If your hair is blonde, light brown, or has been previously lightened, your colourist may need to rebalance your base tone for a more even, vibrant result.”

How can I achieve chocolate brown hair?

As with any hair colour change, creating a healthy, nourished foundation will help to achieve the best results. “Ahead of your appointment, trim away split ends and treat your hair to hydrating masks to strengthen it,” says Nicole. “Try to avoid harsh treatments such as bleach or relaxers for at least 2-4 weeks before colouring, as this helps your hair absorb pigment more evenly. With good prep, your chocolate brown will look richer, healthier, and last longer.”

When it comes to the tone and finish you’re looking for, be sure to clearly communicate what you want to achieve with your stylist and bring reference images if you’re not sure how to word it. “Ask your colourist for a balance of warm and cool tones to achieve natural depth, and specify if you’d prefer golden warmth or a cooler, mocha-inspired result,” advises Nicole. “If your hair is already lightened or coloured, check whether a base lift or toner is needed for the richness you want.”