But ghost blonde is less about playing with light and shade and more about asking your colourist for blended balayage only a shade or two lighter than your natural colour and finely spun highlights on select strands. An added benefit of this is that the colour will grow out with no harsh lines.

If you’re a fan of switching up your own hair colour at home, try a DIY balayage kit. Jason is a fan of the Jerome Russell Bblonde Balayage Kit and we also rate Bleach London’s Super Natural Kit. The idea is to “paint soft pieces around the face and mid-lengths, keeping application sparse,” he says. “Look for a lift of no more than 1–2 levels as ghost blonde isn’t about platinum or bold streaks.”

Alternatively, you could also try a neutral blonde gloss such as Glaze’s Supergloss or the dpHUE Gloss in Medium Blonde.

Ultimately, the beauty of ghost blonde is its versatility. “Ghost blonde is ideal for brunettes or dark blondes who want a sun-kissed feel without a major colour overhaul, as it’s much less maintenance,” says Jason.

He adds that it’s also perfect if you’re nervous about going blonder for the first time or “trying to grow out old colour in a softer, more blended way.” It also means you won’t be ghosting your colourist afterwards.

More ghost blonde inspo: