Every single year, there’s one item at the top of my festive wishlist: The Liberty Advent Calendar. Without fail, it’s one of the best beauty advent calendars to grace the virtual shelves, there being no better way to restock on my premium beauty favourites, including handbag-friendly fragrances, makeup minis and full-sized haircare saviours.

This year, the 11th iteration of the coveted Christmas countdown, is worth £1245 and features 30 beauty products — 20 of those full-size. Of course, the 25 drawers are designed to look like a sweet caricature of the iconic department store. And for those questioning the contents, we can confirm highlights include beauty drops from the likes of Augustinus Bader, La Mer, Philip Kingsley, Jones Road and Trinny London.

The great news is, the Liberty Advent calendar is already available to buy both online and in-store now – and given its popularity, we recommend jumping on it and adding it to your basket ASAP. Here’s everything you need to know — especially as GLAMOUR’s shopping editors have already had a look in every drawer.

Liberty Beauty Advent Calendar 2025: What you need to know

• Status: Available now.
• Price: £275.
• Worth: £1,245.
• Number of days: 25 days.
• Number of products: 30 (20 of which are full size, compared to 18 last year), plus 15 hidden £1,000 Liberty vouchers.
• GLAMOUR’s Highlight: Augustinus Bader The Rich Eye Cream, as confirmed by three GLAMOUR editors.

There’s no denying that the Liberty Advent calendar is exceptional value. Priced at £275 (FYI, only £15 more than last year’s) but worth more than £1,245, it contains 30 beauty products — 20 of which those full-size and others exclusive to Liberty London.

Inside each numbered drawer, you’ll find up to three beauty treats covering makeup, skincare, haircare and bodycare found in the store’s famous beauty hall. But a lucky 15 will also find a £1,000 Liberty voucher they can use on anything online or in-store.

But we should also mention that there is also a Liberty Men’s Advent Calendar, this year’s calendar (also finished in the iconic Liberty print) priced at £260, worth £932 and packed with 25 beauty products, 15 full-size.

For those wondering exactly what’s inside the Women’s 2025 Liberty Advent calendar, this is your spoiler warning. Cue a full list of the contents below…

What’s inside the Liberty Advent calendar 2025?

There’s certainly plenty to get excited about regarding Liberty’s 2025 line-up. Our editors are especially keen on the Augustinus Bader The Rich Eye Cream, heavily relied on during party season, and the Paula’s Choice 10% Azelaic Acid Booster — our Senior Commerce Writer, Sophie Donovan‘s, latest skincare obsession.

For fragrance fans, the Ex Nihilo Blue Talisman Eau de Parfum, with top notes of bergamot, ginger, mandarin and pear, is a highlight. Overall, we were super impressed with the amount of fragrance and skincare stuffed inside — AKA rather than useless novelties, these are beauty essentials we’ll actually use.