Ever since Maura Higgins graced our screens in Love Island‘s epic 2019 season, she’s been nothing short of a national icon. Who else could have brought us such timeless zingers as “I’d rather stick pins in my eyeballs, to be honest,” and “I’m not going to let anyone talk about me like a piece of garbage.” Preach, Maura.

Not only is Higgins endlessly quotable, she’s also something of a style icon — and her latest look is no exception. The reality star made an appearance at the 2025 TV BAFTAs wearing a mint green backless halter gown and a brand new flicked bob.

Her new ‘do, courtesy of hairstylist Carl Bembridge, reached just past her chin and was styled in a sharp flick away from her face. She wore the new cropped look in a slick half-up, half-down style showing off her dangly silver earrings.

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Why did you get a flicked bob, Maura Higgins? Well, to quote Higgins herself, I counter, “why are ya asking her that?!” I might also counter with: because flicked bobs are back.

Higgins’ new look could not be more on trend. For the last few months, bobs have been all the rage (yes, we are looking at you and your c*unty little bob, White Lotus’ Leslie Bibb!), but the flicked bob in particular is experiencing a real resurgence.

The look first sprung up (or should we say flicked up) in the ‘60s, but it wasn’t until the early aughts that it really hit its stride. Everyone from Jackie Kennedy to the Spice Girls has rocked the fun, edgy look — and now, we can add Higgins to the list.

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As hair stylist Tom Smith previously told us, the perfect flicked bob has “minimal layers – with or without a fringe – that’s flipped out at the ends, either with perfect precision or a more undone texture.” And, of course, Higgins totally nailed it.