The Traitors is back for its fourth civilian season – and, despite the general dreariness of January in the UK, all seems right with the world. The peacocks are strutting around the grounds, the traitors are plotting in their turret – and, perhaps most importantly of all, Claudia Winkleman is strutting around the castle serving some of the best looks on TV.
The show has become something of a phenomenon since its first season aired in 2021, and it’s largely thanks to its winning formula: a good, old-fashioned murder mystery game set against the atmospheric backdrop of a castle in the Highlands, the show effortlessly mixes whodunnit thrills with delicate touches of high camp. It feels like watching a Shakespearean tragedy staged like a Christmas pantomime – and, wouldn’t you know it, it’s a winning combination.
This little balancing act is something that Claudia Winkleman’s stylist Sinead McKeefry understands implicitly. Over the past four seasons, Winkleman’s larger-than-life looks have become one of the show’s biggest draws. Her distinctive wardrobe on the show delivered a pitch perfect mix of posh Scottish lady of the manor with a high fashion, camp twist. Who could forget that OTT turtleneck that seemed to swallow Winkleman whole? Or those excellent draped pirate sleeves that dangled almost all the way to her knees?
BBC/Studio Lambert/Euan Cherry
This season, McKeefry’s looks have been as iconic as ever. The look is all about thick textured materials – think velvet, wool, tweed, leather – mixed with warm, earthy tones – burgundies, chocolate browns – and styled in lots and lots of layers – you’ll see plenty of tights, ruffled collars and bows.
And, of course, you’ll also find plenty of bold, dramatic silhouettes – think capes, XXL collars, giant sleeves and so on. The overall effect is a sort of dreamlike, otherworldly image of Scotland on fashion steroids.
We spoke to McKeefry about how she sources her fantastic pieces and how viewers can achieve the look for themselves.
“I source inspiration for Claudia’s looks from old magazines editorials from magazines like The Face and i-D and I also have images of collections I have loved over the years from people like McQueen and Comme Des Garcons, and then also more heritage brands such as Purdey,” she says.
She is a big fan of shopping from Scottish brands, too. “I also love to use loads of Aron which is a traditional Scottish style of knit. [I source from] Scottish brands like Brora and Johnstons of Elgin,” she says. “I like looking at really traditional heritage brands that are classics over the years and also newer brands and independents.”



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