“And I think when I am on my period now, it’s not a bad thing. It’s an empowering thing for sure.”

This attitude extends to the rest of the Chelsea Women’s team, as Niamh explains, “I’m not ashamed as a female to say, ‘Has anyone got a tampon?’ It literally happened to me the other day in the changing room just before one of our preseason games. I came on my period, and I just texted in the group chat, ‘Has anyone got a tampon?’ And girls came rushing to me, and it’s just something that’s just so normal, and we all have them, and you just sort of help each other out.”

The ‘We Don’t Bleed Blue. We Bleed. Period.’ campaign calls out how adverts often show periods on TV as blue liquid rather than blood. Susan Allen-Augustin, Co-Founder of Here We Flo, says, “Women’s football is one of the most powerful platforms for change, and with Chelsea FC Women’s, we’re using that spotlight to shatter period stigma.

“These players are role models on and off the pitch, showing the world that strength and success don’t pause for our cycles. Together, we’re proving that when we talk openly about periods, we empower everyone to play, thrive, and win without shame – blood, sweat and all.”

Speaking about the importance of realistic advertising, Niamh said, “I think being in a football environment when there’s lots of young girls that come to watch us, hopefully if they can see the advertising and they know that there’s somewhere they can reach out and feel more educated in a way that I didn’t […] hopefully that can be really, really powerful.”

Asked why she’s supporting this partnership with Here We Flo, Niamh said, “I’ve just actually received a box [of menstrual care products] and I’m really excited to use the tampons,” adding that she supports “the messaging around normalising periods” and the “sustainable aspect” of the brand.