There’s nothing wrong with an oversized T-shirt and love-worn joggers, but since being treated to a pair of luxury pyjamas last Christmas I can honestly say I’ve never slept so well in my life. And it makes total sense; we treat ourselves to the latest designer bags and trinkets from the best jewellery brands all the time, so why not invest in our sleepwear?
Don’t get me wrong, spending upwards of £100 seems like an extravagant – and rather unnecessary – purchase when your favourite high-street online brands do pyjama sets so well, but if you’re looking to elevate your nightly routine then there few better ways to do so than with a pair of luxury pyjamas.
And luckily, in the midst of the cosiest season of the year, luxury sleepwear brands have upped their game enormously. This season’s designer nightwear offerings are just too good to miss.
So, what makes pyjamas luxurious? If they’re by an industry-adored name (think Gilda & Pearl, Olivia von Halle, Eberjey and so on) then they’re likely crafted to an exquisite standard. Things like the best silk pyjamas definitely fall under this bracket, too, as do fabrics such as cashmere, linen and pima cotton.
Sleeper was perhaps the first brand to venture into the pyjamas-that-are-good-enough-to-wear-out arena. Not familiar? They’re a female-founded nightwear brand championed by editors, influencers and the cast of Emily in Paris (cast your mind back to season two) – with their feather-trimmed silk pyjama trousers and shirts leading the pack. Their most popular colourways have sold out on many occasions over the past two festive seasons, and in their new collection, the leopard print pair are easily the most-wanted.
Elsewhere, Desmond & Dempsey’s cotton printed luxury pyjamas are feminine, high-quality and hand painted – certainly worthy of a place in this edit – plus two of my favourite interior brands, Piglet in Bed and TBCo, have recently ventured into the sleepwear realm. Their bedding is next level, so it’s no shock that their PJs are too.
In short? A good night’s sleep is never a poor investment.
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