
Along with your SPF, sunglasses, sandals and, of course, your passport, a few new-in bikinis and one-piece swimsuits from the best swimwear brands are an absolute necessity when packing your suitcase for your next getaway.
And with the start-of-year blues in full effect, that’s exactly what we’re all looking for. Winter sun? Sign us up.
In this article:
Contrary to popular belief, swimwear is a year-round necessity. Holidays are a thing throughout all 12 months of the year, not just the summer season, so knowing where to shop for them at all times is always a good idea. Luckily, we’re self-proclaimed experts.
Editor-approved swimwear brands – the shortlist:
Not only guaranteed to serve up size-inclusive, expensive-feeling bathing suits and ‘kinis that make you feel your most confident self, the women’s swimwear brands below are also the most up-to-date with the latest resort wear trends coming directly off the catwalks.
From OG labels that have been around for centuries to emerging and viral ones, find the best swimwear brands to shop ahead – whether you’re jetting off to a far-flung beach or sunbathing from your London Zone 3 roof terrace.
Editor approved: Katie Leirey, Senior SEO Manager.
No edit of the best swimwear brands would be complete without a mention of the backbone of every British high street: Marks & Spencer. We can safely assume most women in the UK own at least one M&S bra, pair of the best period pants, bikini or swimsuit for good reason. Whether you’re after a shaping swimsuit, a supportive halter bikini or a scoop-neck cut, your every need is covered here. Plus, all of the brand’s styles are chlorine-resistant to ensure longer-lasting quality.
Save when you shop from the best swimsuit brands and swimwear brands with these Marks & Spencer discount codes.
Editor approved: Charlotte Warwick, Creative Producer & Georgia Trodd, Senior Commerce Writer.
A fail-safe choice for your every swimwear need, ASOS DESIGN styles are trend-led, affordable and available with next-day delivery (ASOS Premier, we love ya). This season, find Hunza G-approved crinkle swimsuits and asymmetric bikinis adorned in retro-inspired prints.
Save when you shop from the best swim brands with these ASOS discount codes.
Editor approved: Nikoo Hamzavi, Acting Commerce Photo Editor.
& Other Stories is always one of our first ports of call when it comes to finding floral summer dresses, puff sleeve tops, midi skirts and cute bikinis on the high street. This season, find metallic bikinis, designer-inspired monochrome prints, romantic ruffles and retro-tinged polka dots.
A long-term favourite of the fashion pack for under-the-radar style that has a sprinkling of designer chic (sans the prohibitive price tag), Boden lives in an enviable sweet spot. This season, their swimwear line has ticked all the hottest trends without being too flashy, and their new-in section has us in literally obsessed.
Save when you shop from the best swimsuit brands and swimwear brands with these Boden discount codes.
Free People’s swimwear offering is always great, but for SS26? They’ve really outdone themselves. Think: styles cut with flatteringly high legs, innovative fabrics (including towelling and terry) and romantically printed two-piece bikini sets.
Editor approved: Georgia Trodd, Senior Commerce Writer, Fiona Embleton, Associate Beauty Director & Katie Leirey, Senior SEO Manager.
Founded back in the 80s, Hunza G shot to fame when they launched that cutout mini dress Julia Roberts stepped out in in Pretty Woman. 30 years later, it was relaunched under the creative direction of Georgiana Huddart, with high-waisted bikinis and bathing suits the stars of the show: all cut from the same figure-sculpting seersucker fabric. Their styles – which claim to fit all body types (one-size-fits-all) thanks to the aforementioned signature and stretchy crinkle fabric they’re crafted from – are available in a plethora of bright colours and simple silhouettes.
Save when you shop from the best swimsuit brands and swimwear brands with these Net-A-Porter discount codes.
Leading experts in the underwear realm, and one of our favourite lingerie brands because of that fact, Boux Avenue also have an extensive swimwear range that’s just as good/well-fitting as their best bras. See below for proof.
Save when you shop for the best swimwear brands with these Boux Avenue discount codes at checkout.
Editor approved: Georgia Trodd, Senior Commerce Writer.



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