The brand has dressed celebrities such as Rihanna, Beyonce, Naomi Campbell and even Her late Majesty Queen Elizabeth II.

1994 is when AllSaints began, with Kait Bolongaro and Stuart Trevor at its helm. Inspired by the alternative fashion movement – including London’s underground culture, grunge fashion, and alternative music and film – CEO Peter Wood says “I believe our brand’s DNA at its very core is not a look. I believe it’s an attitude.” From their bestselling biker jackets to logo-adored T-shirts, you’ll struggle to walk the streets of any city in Britain and not spot something AllSaints.

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ASOS is a global retailer, but it originated in 2000 in London. Primarily aimed at young adults, the website carries over 850 brands, as well as stocking its own lines, and ships to 196 countries. The name stands for As Seen On Screen, because back in the day it exclusively sold imitations of clothing from TV and film; for example, Brad Pitt’s red leather jacket from the 1999 film Fight Club. Now, it caters to a wider audience with more than 30 sizes on offer.

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What started as a brand extension of a department store in the ‘60s, Topshop originally sold fashion by young British designers such as Mary Quant. It grew into its own by the late ’90s, and quickly became a go-to for the fashion set thanks to sell-out collections, like Kate Moss for Topshop, and advertisements featuring models like Cara Delevingne. They kept a steady finger on the trend pulse for years, with their flagship store on Oxford Street acting as a landmark until 2020 when it (along with all the other nationwide stores) closed.

Topshop is now sold exclusively via ASOS.com, with new-in silhouettes and bestseller re-stocks dropping constantly, although, as of late last year, there have been whisperings of a potential store return…

Known for bringing modern punk and new wave fashions into the mainstream, Vivienne Westwood is quintessentially British. From her classic tartan designs to her corseted bridalwear gowns, she is a designer who is adored by the masses. Not only has she been titled DBE RD, but in 2022, Sky Arts also ranked her as the 4th most influential artist in Britain of the last 50 years – so if that doesn’t speak volumes, we don’t know what to tell you.

Victoria Beckham’s eponymous label was founded in 2008 with a collection of dresses that were celebrated for their cut and fit. Today, it forms the basis of the modern woman’s wardrobe with versatile and wearable designs that are rooted in modernity. Find everything from ready-to-wear, footwear, timeless leather goods and even expertly crafted eyewear.

Stella McCartney is all about sustainability and is celebrated for her use of fabrics such as mushroom leather and mycelium. Stella was the only fashion designer to attend COP26, the global climate change summit, launching the travelling “Future of Fashion” exhibit. She also attended the G7 UK conference and signed the Terra Carta treaty that same year. She’s most known for her iconic Falabella tote bag and ongoing collaborations with adidas.

While still studying at Central Saint Martins, Reed caught the attention of celebrities like Harry Styles, Solange, Alessandro Michele and Ezra Miller, resulting in high-profile press and interviews, and since graduation he has continued to dress high profile VIPs in his demi-couture creations. The overall DNA of the Harris Reed brand and personal identity, is best described as Romanticism Gone Nonbinary. It puts the wearer and their fluidity – in whatever way it manifests, front and centre.

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Today, the 5th generation family owned business that is Barbour remains in the North East of England with its headquarters located in Simonside, South Shields. Although the brand sources products from all over the globe, some of its classic wax jackets (worn by celebrities such as Alexa Chung and Lily James) are still manufactured and repaired by hand in the Simonside factory.

Russell & Bromley has remained synonymous with expert craftsmanship and fashion-led design since 1880. Specialising in luxury shoes and handbags for men and women, the brand continue to be the definitive choice for the well-dressed in Britain. Expect everything from the best loafers to fashion trainers, winter boots and even wedding shoes.

TOVE strives to curate collection after collection of elevated feminine pieces with distinctive silhouettes that transition seamlessly between occasions and seasons. The generosity in the cut of the fabric and the design detail in each piece epitomises the focus of the brand. The name TOVE originates from Denmark and stands for strength and beauty – something the label’s founders Camille Perry and Holly Wright try to encapsulate.

Best known for frothy tulle designs and hand-smocked taffeta dresses, Molly Goddard is a highlight of London Fashion Week every single year. A native Londoner, Molly Goddard is stocked at retailers like Net-A-Porter, Ssense and Browns (as well as her own website), and has been worn by celebrities such as Kaya Scodelario and Greta Gerwig.

You may know Wales Bonner through its collaborations with adidas Originals, Dior or Anderson & Sheppard, but Grace Wales Bonner (the designer behind it all) has received numerous awards including Emerging Menswear Designer at the British Fashion Awards (2015), the LVMH Young Designer Prize (2016), Winner of the British Fashion Council/ Vogue Designer Fashion Fund (2019), CFDA International Men’s Designer of the Year (2021) and Independent British Brand at the Fashion Awards (2022).

In almost two decades since founding her label, Roksanda Ilinčić has evolved multidisciplinary and unmistakable woman-centred design aesthetic. As a woman consciously designing for women, she started ROKSANDA with a view of creating a platform to celebrate the equality of women whilst seeking to challenge the perceptions of traditional femininity. Stand out colour blocking, architectural shapes, modern, distinctive cuts, innovative use of fabrics and a dedicated focus on craftsmanship define the label’s signature ready-to-wear and accessories – and we’re obsessed.

Northern Irish designer Jonathan Anderson established JW Anderson back in 2008. The brand has received several nominations from the Fashion Awards, including ‘Designer of the Year’, (2021 & 2022) and for ‘Independent British Brand of the Year’ (2022). In 2023, Jonathan was named International Designer of the Year at the Council of Fashion Designers of America Awards, New York, and awarded with Designer of the Year at the Fashion Awards, London. JW Anderson is celebrated for everything from quirky handbags to intriguing ready-to-wear items.

Richard Quinn was thrust into the spotlight when Her late Majesty Queen Elizabeth II made a surprise appearance at his London Fashion Week show back in 2018 and presented him with the inaugural Queen Elizabeth II Award for British Design. He has been praised for his use of bold colours and prints which he produces in his Peckham studio.

You’ll have likely heard the story of how Marks & Spencer started; as a stall Kirkgate Market in Leeds in 1884. Today it carries everything from clothing and homeware to food and gifts, and is one of our favourite places to browse when it comes to new-in/new season buys.

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Chopova Lowena is a London-based fashion brand that combines Bulgarian tradition with 1980s rock climbing, sportswear, and sustainability. A seemingly odd combination, but it works. The label is known for its signature skirts, which are pleated kilts made from recycled Bulgarian aprons, and quirky print combinations.

With London roots and Indian-Nigerian heritage, Ahluwalia explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques, making each of its pieces one of a kind. You’ll see much of the brand’s inspiration stemming from art, music and literature.

ERDEM has received global recognition and industry accolades including the 2010 inaugural British Fashion Council/Vogue Designer Fashion Fund Award and the 2014 BFC Womenswear Designer of the Year Award. The brand opened its flagship store in Mayfair in 2015, and in 2020 was honoured with an MBE in the Queen’s Birthday Honours List for his contribution to the fashion industry. It is well known for its experimental textiles and intricate craftsmanship and high-profile clients such as Kate Middleton, Michelle Obama, Alexa Chung and Arizona Muse.

Born in Dublin, Ireland, Simone Rocha graduated from the acclaimed Fashion MA at Central Saint Martin’s College, London in 2008 and debuted at London Fashion Week in September 2010. From her bow-adored collections to pearl-accented accessories, she is celebrated and loved by A-listers such as Nicola Coughlan, Sarah Jessica Parker and Joey King.

Established in 2008, the designer RTW label Emilia Wickstead has become the epitome of modern femininity. Known for her modern silhouettes and strong colour use, the techniques she utilises serve to create clothes that effortlessly combine traditional with contemporary with an insistence on quality and a clear point of distinction. Originally commencing as a made-to-measure atelier, Emilia’s collections are currently seasonal ready-to-wear and have been showcased at London Fashion Week since SS12.

Dr. Martens (also known as Doc Martens, Docs, or DMs) began as a £2 work boot, selling primarily to Britain’s working classes. It wasn’t until Pete Townshend from the rock band The Who wore them as a symbol of his own working-class pride and rebellious attitude that the brand’s history changed into a subcultural essential. By the end of the 1970s, the boot had become a symbol of self-expression at the very heart of British youth culture and has pretty much remained that way since.

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For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd. For more from GLAMOUR UK’s Acting Fashion Editor Rosie Lai, follow her on Instagram @rosielai.