I’ve managed to find markdowns on layering basics like white T-shirts, strapless bras, midi skirts, tank tops, loungewear, bodysuits and more, plus loads of Amazon Prime Day activewear deals, but I couldn’t help but shine a light on these SS25 pieces.
It also goes without saying that one of my other favourite fashion sale highlights is on Levi’s. Women’s wardrobes are incomplete without some of their trustworthy denim designs. Yep, Levi’s jeans have stood the test of time, look great and fit like a glove.
Whether you’re partial to their high waist ribcage denim, retro 501 jeans, or prefer something skinnier, you bet you’ll find some crisp new denim through the best Prime Day event fashion deals. See below for proof.
Elsewhere, in terms of which lingerie brands and shapewear to have on your radar for Amazon Prime Day, Calvin Klein and Wonderbra are them. Exemplifying bold, progressive ideals and a seductive (and often minimal) aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Wonderbra make their case for comfortable-yet-chic must-haves like strapless bras. There are also tonnes of top-rated sports bras and gym leggings from brands like Under Armour included too. Sign us up.
GRECERELLE Womens Summer Sleeveless Maxi Dress
Best Amazon Prime Day 2025 shoe sale
Adidas Sambas and Crocs have got to be our top fashion picks in the Amazon Prime Day sale. Serving all your seasonal needs for your summer wardrobe stock up, these must-haves were on our wishlist long before whispers of APD deals swung round, so we’re over the moon they’re now discounted.
That said, although fashion trainers are arguably more fun to buy, especially for shopping editors like me, you’ll also thank yourself for investing in a seriously good pair of gym trainers/running shoes. Thankfully, there are plenty – ASICS and Salomon (the best walking shoes) to boot.
adidas Samba OG Trainers
Best Amazon handbags sale and Amazon Prime Day handbag deals
Did you know there’s such thing as an Amazon handbags sale? Yep; the ‘zon carries brands such as Radley, influencer-adored JW Pei, Tommy Hilfiger and more. Their handbags, purses, travel backpacks and weekender bag selection isn’t something to turn your nose up at, just browse below if you don’t believe us. We recently tested the Antler Essential rucksack and can report it’s a firm fave, one of the best laptop backpacks we’ve tried actually, and it’s currently 20% off for APD.
Handbags are regularly on sale at Amazon of course, meaning you can get discounts on your favourite designer bags, shoulder bags and tote bags throughout the year, but they’re best to shop during the Prime Day sale.
Best Amazon Prime Day 2025 jewellery deals
From a Michael Kors watch to designer-looking rings (which are trending on TikTok, by the way), the best Prime Day jewellery deals are taking OFF. Think: on-trend tennis necklaces and tennis bracelets, everyday studs, gold jewellery, silver jewellery and more. Told you it was good.
Is Amazon one of the best jewellery brands? Absolutely.
What is Amazon Prime Day and how can I take part?
Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary, but it has grown up of late and is now a huge two-day shopping event (though, this time it’s four). It’s probably bigger than – or at least on par with – Black Friday and Cyber Monday.
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