Story last updated at 09:24 09/07/2025.
Amazon Prime Day is a treasure trove for those seeking the best beauty deals, granted, but Amazon Prime Day fashion deals are at least worth a browse. You’ll kick yourself if you don’t, trust me.
Contrary to popular belief Amazon is a destination for the fashion set. And as a member, who has also been writing about APD for five years, I can confirm that the deals I’ve spotted today (on day two of the four-day event) are some of the most exciting I’ve ever seen.
That said, unless you’re a seasoned pro, they’re never the easiest to find or navigate.
Amazon Prime Day fashion deals FAQs, answered:
Discounts on clothing, particularly from brands of note, are a bit of a minefield unless you know where to look – and luckily, I do. I’m here to bring you the best deals of them all, including the hidden ones no one’s spotted. It’s sort of my job, after all…
Aside from all the discounts on perfumes, Olaplex hair care and Maybelline’s Sky High mascara that are, of course, always worth checking out too, what better time than summer – which is arguably the hardest time of year to dress – than to treat yourself to some new wardrobe heroes?
Think: summer dresses, one-piece swimsuits and bikinis, sandals, summer bags and wedding guest season-ready shapewear. When brands like Levi’s, Calvin Klein, JW PEI and adidas are reduced in price, you move quick – and PSA, they are…
When is Amazon Prime Day 2025?
The first Amazon Prime Day 2025 (AKA summer Prime Day) officially started yesterday at 00:01 and will run right up until the last second of the 11th July. There will be sales across all categories on each of the four days, but it’s worth checking in on each of them as there’s guaranteed to be flash sales and lightning deals throughout. And you don’t want to miss the boat and end up paying more for something later.
Remember, though: you have to be an Amazon Prime member to be eligible for all the limited-time sale event discounts – so sign up ASAP if you haven’t already. You can do a 30-day free trial if you don’t want to commit fully.
Save even more when you shop the Amazon Prime Day fashion deals and Amazon fashion in general with these Amazon discount codes at checkout.
Best Amazon Prime Day fashion deals and clothing deals
The retail giant isn’t particularly known for its designer goods or wedding guest dresses (despite carrying both… yes, really), but it sure does know a thing or two about branded basics for your capsule wardrobe. Seriously – if you’re after some underwear, a linen dress, a floaty skirt or a blazer for the new season, you’re in for a treat. Elsewhere, find chic leggings to lounge or exercise in, swimwear and workwear galore.
I’ve managed to find markdowns on layering basics like white T-shirts, strapless bras, midi skirts, tank tops, loungewear, bodysuits and more, plus loads of Amazon Prime Day activewear deals, but I couldn’t help but shine a light on these SS25 pieces.
It also goes without saying that one of my other favourite fashion sale highlights is on Levi’s. Women’s wardrobes are incomplete without some of their trustworthy denim designs. Yep, Levi’s jeans have stood the test of time, look great and fit like a glove.
Whether you’re partial to their high waist ribcage denim, retro 501 jeans, or prefer something skinnier, you bet you’ll find some crisp new denim through the best Prime Day event fashion deals. See below for proof.
Elsewhere, in terms of which lingerie brands and shapewear to have on your radar for Amazon Prime Day, Calvin Klein and Wonderbra are them. Exemplifying bold, progressive ideals and a seductive (and often minimal) aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Wonderbra make their case for comfortable-yet-chic must-haves like strapless bras. There are also tonnes of top-rated sports bras and gym leggings from brands like Under Armour included too. Sign us up.
The Drop Women’s Esperanza Relaxed Nylon Cargo Pants
Best Amazon Prime Day 2025 shoe sale
Adidas Sambas and Crocs have got to be our top fashion picks in the Amazon Prime Day sale. Serving all your seasonal needs for your summer wardrobe stock up, these must-haves were on our wishlist long before whispers of APD deals swung round, so we’re over the moon they’re now discounted.
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