It’s finally puffer coat season, and if you’re anything like us, you’ve been scrambling to find ‘the one’. Low and behold, the highly coveted It-girl Arket puffer coat is back on everyone’s lips – and for good reason. Co-signed by countless influencers and celebrities over the past few years (from Hannah Crosskey to Alexis Foreman and Brittany Bathgate) its popularity has increased with every chilly season.
Flash back to February 2020, when the nationwide obsession first took off. Shopping platform Lyst (yes, the same ones who crowned Miu Miu the hottest brand of Q2 2025 and dubbed Alaïa’s jewelled ballet flats one of the year’s most-coveted buys) named Arket’s down puffer jacket among the ten most popular winter heroes last year. At the time, luxury fashion houses dominated the list—but Arket’s unisex, functional puffer managed to cut through.
Upcycled Down Long Coat
Pros & Cons
Pros
- It’s a bit more sustainable.
Cons
- Only goes up to a size L (although naturally oversized).
The now-iconic longline version is crafted from recycled polyamide and insulated with Re:Down (100% recycled down and feathers). The clean cut, roomy hood, side slits for movement and oversized silhouette made it perfect for layering striped jumpers, knitwear or even a denim jacket underneath.
It promised duvet-level warmth without the bulk, (read: the equivalent to wearing your duvet out in public while still looking put-together, fairly smart and very cool), and is what we call a commuter-friendly design you could wear racing around the city, heading to the gym, or jumping between meetings. As for the price, admittedly, £249 may not be the most accessible price point, but according to our girl math that’s equivalent to a couple of quid per wear.
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Back in the ancient times (TW referencing lockdown here) and dog walks plus daily hikes became our new social calendar, the coat sold out almost instantly. In the years that followed, Arket kept innovating: a cropped edition, a khaki style with a drawstring waist, quilted jackets, and bold colour ways like cherry red. And the fashion set continued to lap ’em up.
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