Friday, 12 September, 2025
London, UK
Friday, September 12, 2025 9:18 PM
broken clouds 13.0°C
Condition: Broken clouds
Humidity: 84%
Wind Speed: 11.1 km/h

The steamy sauna scene is the hottest community of 2025

Sauna morning raves are sweeping New York, with London’s answer being Peckham’s Sauna Social Club, which offers “ambient sauna” events held on Friday and Saturday nights, where DJs soundtrack the session. Visitors can chill on sofas between sauna and cold plunge spells, with mushroom tea and low-alcohol beers served. It’s undoubtedly a sober curious generation’s answer to a night out. Why shouldn’t this lead to a few romantic matches?

When I visit, I’m told that they are considering adding a solo sauna event to their already exciting roster – which already offers “social” sauna slots and yoga-infused “wellbeing” slots in addition to its “ambient” option. The potential solo sauna sessions would not explicitly be for dating, but admittedly would certainly further lend itself to that kind of pursuit.

You could also say there’s a sauna for everyone, with many throwing sessions for non-binary and trans members of the community to give individuals a safe space, and others including “grief saunas” as a way for queer and non-queer people to come together and process trauma.

Whether they’re built on city rooftops, in old public baths or under a railway arch, these saunas are providing a space to meet, sweat and forge connections across generations. My friend tells me a local man gave her florist recommendations for her Grandma’s birthday at a sauna in Devon. Another befriended a retired lady from Norway with a Moomin towel.

Image may contain Adult Person Clothing Hat and Sauna

Sophie Milligan/@sophie.making.stuff

Jamie and Olivia, who own Cheltenham’s woodland Scenic Sauna, tell GLAMOUR that they’ve seen a true community build since they opened the sauna. Customers have started WhatApp chats to plan trips together, and the word community itself no longer feels like “a meaningless word, over marketed and limp”.

“Genuine friendships have formed and the most potent thing is these friendships are not formed around wealth or status but around the way they feel together in the sauna,” they say. “How they feel when they talk and see each other, without phones, social media or the hangings of modern life.

“Everyone meets the same in the sauna and the ice. We all struggle and bond over it. Those connections feel so simple yet profound. We see it every week. More and more people being stripped back to their core humanity by the hot and the cold and bonding over it.”

So in an age where online dating, swiping and finding feels increasingly daunting and isolating, perhaps the community and connection provided by a sauna session is an excellent new one to meet a romantic match. Steamy.

LP Staff Writers

Writers at Lord’s Press come from a range of professional backgrounds, including history, diplomacy, heraldry, and public administration. Many publish anonymously or under initials—a practice that reflects the publication’s long-standing emphasis on discretion and editorial objectivity. While they bring expertise in European nobility, protocol, and archival research, their role is not to opine, but to document. Their focus remains on accuracy, historical integrity, and the preservation of events and individuals whose significance might otherwise go unrecorded.

Categories

Follow

    Newsletter

    Subscribe to receive your complimentary login credentials and unlock full access to all features and stories from Lord’s Press.

    As a journal of record, Lord’s Press remains freely accessible—thanks to the enduring support of our distinguished partners and patrons. Subscribing ensures uninterrupted access to our archives, special reports, and exclusive notices.

    LP is free thanks to our Sponsors

    Privacy Overview

    Privacy & Cookie Notice

    This website uses cookies to enhance your browsing experience and to help us understand how our content is accessed and used. Cookies are small text files stored in your browser that allow us to recognise your device upon return, retain your preferences, and gather anonymised usage statistics to improve site performance.

    Under EU General Data Protection Regulation (GDPR), we process this data based on your consent. You will be prompted to accept or customise your cookie preferences when you first visit our site.

    You may adjust or withdraw your consent at any time via the cookie settings link in the website footer. For more information on how we handle your data, please refer to our full Privacy Policy