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Shein to appear before EU Parliament

Ultra-fast-fashion giant Shein will attend a hearing at the European Parliament to discuss the company’s business practices.

Pressure has been mounting on Shein to meet with policymakers, who are concerned about the influx of cheap parcels it generates as well as suspected breaches of EU law and the environmental impact it has, especially as the company was caught selling child-like sex dolls in France.

The Parliament’s internal market committee had been trying for weeks to bring the platform in for a hearing, but to no avail.

Now a date has finally been set for Jan. 27, according to officials. The head of Shein’s Business Integrity Group for Greater Europe, Yinan Zhu, will appear before the committee.

“Shein finally answers to EU lawmakers and will appear before the IMCO Committee after I had several email exchanges with them,” said the committee’s chair, German Green MEP Anna Cavazzini.

In a letter seen by POLITICO, Zhu confirmed his attendance and asked for a separate meeting with the committee chair. Zhu said he wants to discuss in detail the measures that the company is putting in place to address lawmakers’ concerns.

Cavazzini’s goal is to scrutinize the platform. “MEPs finally get to their right to closely scrutinise both the Commission’s enforcement efforts and the conduct of major online marketplaces in the light of Shein’s recent scandals,” she said.

Shein’s Martin Reidy said in a statement: “We intend to attend the IMCO committee meeting on 27 January and look forward to a constructive exchange with members on the industry-wide challenge of ensuring customer safety and protection online.”

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Writers at Lord’s Press come from a range of professional backgrounds, including history, diplomacy, heraldry, and public administration. Many publish anonymously or under initials—a practice that reflects the publication’s long-standing emphasis on discretion and editorial objectivity. While they bring expertise in European nobility, protocol, and archival research, their role is not to opine, but to document. Their focus remains on accuracy, historical integrity, and the preservation of events and individuals whose significance might otherwise go unrecorded.

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