Why are bronzing drops so popular?

“As a makeup artist, I have always been known for this authentically bronzed skin,” shares founder of Westman Atelier and renowned makeup artist Gucci Westman. “I think everyone feels better, looks healthier, with an authentic sun-kissed glow,” she adds.

That said, Gucci reiterates that opting for the right shade that would complement your undertone is key, and ideally, “it needs to have no shimmer,” she shares.

How do bronzing drops differ from traditional bronzers?

“I personally use both powder bronzer and liquid bronzer depending on the look I want to achieve,” she says. According to Gucci, “for effortless healthy looking skin, bronzing drops can be more intuitive and quick because no brush is needed.

“When creating Sun Tone Bronzing Drops, it had to be non‑intimidating to use, streak‑free, and matte with absolutely no shimmer so it looks like real skin,” she explains as she points out her best-selling formula which comes in four adaptable shades that complement a variety of skin tones.

How to apply bronzing drops, according to an MUA

“I target anywhere the sun naturally hits — on the temples, cheekbones, bridge of the nose, a sweep over the forehead,” explains Gucci. “Sun Tone Bronzing Drops are streak-free, so you can wear under foundation without disrupting your makeup,” she adds.

She also shares that you can also wear bronzing drops all over for a wash of warmth. Application-wise, Gucci prefers using fingers for a seamless finish. That said, “You can also use a brush for a more refined, targeted approach,” she shares.

You can also experiment and mix them into your foundation for a more dramatic look. If you’re after something more natural, start by adding one or two drops to your skincare formula of choice and spread all over.

What should you avoid when it comes to using bronzing drops?

“I take a ‘less is more’ approach. Bronzing drops have a very buildable formula so you can always add more as needed,” says Gucci. “I can wear just a hint all over or build it up. The key is finding the right tone – not too orange, it needs to look like an authentic bronze,” she points out.

The GLAMOUR editors recommend avoiding formulas that aren’t hydrating enough as it could potentially result in a patchy finish and cling onto the drier areas of your face. Simply glance over the ingredient list and keep an eye out for components like hyaluronic acid, ceramides, glycerin and squalane.

For more beauty content from Glamour UK Beauty Contributor Denise Primbet, follow her on Instagram @deniseprimbet.