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15 Best Korean Beauty Trends and How to Recreate Them 2025

Amaze’s formula is packed with softening ingredients like coconut oil and royal jelly extract and has never once flaked or dried down crunchy on me. It also has a subtle citrus scent and a soft brush that doesn’t snag on my flyaways. For another option, try Daleaf’s Glam Dual Fix Hair Mascara, a double-ended hydrating hair mascara popular at Olive Young.


What are the K-beauty nail trends in 2025?


13. Jennie Mint Nails

Chanel Le Vernis Longwear Nail Color

The undisputed authority on Korean nails is Park Eunkyung, founder of Unistella Nail Salon in Seoul, and a celebrity nail artist whose clients include some of the K-pop industry’s biggest idols — like Blackpink.

“Mint shades were very loved in 2025,” she says. “A big moment was the Chanel mint manicure I did for [Blackpink’s] Jennie on You Quiz on the Block. The colour was Chanel Le Vernis 590 Verde Pastello. After that, mint nail polishes almost sold out in Korea. I think that was really the Jennie effect. While the Chanel shade is no longer in stock, you’ve still got plenty of mint alternatives to choose from.

“I applied just one thin coat so it wouldn’t look too heavy, and on screen it looked like a jelly shade, even prettier,” says Park.


14. Hyperrealistic Fruit Nails

From grapes to figs to apples, fruit nail art took over this year. “Hyper-realistic fruit peel nails were really hot in Korea this summer,” says Park. “It gave nail artists so much inspiration, and above all, it was beautiful.” While the trend perfectly mimics a fruit peel and is therefore not for beginners, you can take inspiration from pictures like this one to your nail artist. A simpler version you can try at home is what Park calls “fruit syrup” nails, which take a more jelly-like, abstract approach. She says these pair well with a shorter nail shape.

“At our salon, designs definitely became more minimal,” she says. “Last year we did a lot of straight long shapes, but this year people asked more for natural oval shapes and bases like syrup textures.” To keep nail beds and hands hydrated and healthy, she recommends the leave-on Dear. A Luminous Nail Essence and Pleuvoir Hand Cream. I also love Superegg’s This Moment Hand Care, which absorbs in seconds, smells heavenly, and is packed with hydrating ingredients like tremella mushroom, ceramides, and hyaluronic acid.


15. Y2K Nail Art

Y2K nails, which include bows, chrome, and star designs, are all over nail salons and also echo some of the popular press-on designs I saw at Olive Young. But the list of popular Korean nail art trends goes on from there. “Angelcore, matcha shades, dots, ribbons, minimal classics, and chrome nails using magnets,” says Park. “And now stripes are starting to appear too.” To recreate them without a plane ticket to Seoul, pick up a pack of the Uuuuu. Semi-Cured Gel Nail Strips or Dashing Diva Magic Press press-on nails on Olive Young’s global site. I particularly love Uuuuu.’s constantly rotating seasonal styles, which last on my nails for days and are easy to apply. Or, try the trending Finger Suit Luminant Nails, which feature the ultimate Y2K combination of chrome hearts, angel wings, and 3D sparkles.

When it comes to nail art, Park says that local trends move so fast, it makes more sense to pay attention to your own tastes. “I think Korean nail artists, who are quick to catch new ideas, are growing and evolving so rapidly,” she says. “In the past, when one nail style was trending, almost everyone wore the same thing. But now, people enjoy looking at trends while still doing their own nails in their own style.” I took her advice to mirror my personal style on my last visit to her Seoul salon and walked out with a set of custom-sculpted Pompompurin nails that got me endless compliments from everyone I met.

“Some people go maximal, others minimal, and I think both directions show real style,” says Park.


LP Staff Writers

Writers at Lord’s Press come from a range of professional backgrounds, including history, diplomacy, heraldry, and public administration. Many publish anonymously or under initials—a practice that reflects the publication’s long-standing emphasis on discretion and editorial objectivity. While they bring expertise in European nobility, protocol, and archival research, their role is not to opine, but to document. Their focus remains on accuracy, historical integrity, and the preservation of events and individuals whose significance might otherwise go unrecorded.

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