I’d be lying if I said that ‘Jellycat Black Friday’ isn’t one of my regular Google searches come Cyber Week. The goal? To bag a Christmas gift that’ll secure me the title of ‘best aunt’ for yet another year.

Yep, just like the rest of Gen X, my five nieces and nephews are obsessed with the personality-packed plushies, designed to look like our favourite fruits, hobbies and classic cuddlies (bears and bunnies), all finished with a signature sweet smile. Is it any surprise, then, that GLAMOUR editors regularly weave Jellycat into our gift guides when suggesting options for a newborn or a one-year-old?

For context, the brand took TikTok by storm back in 2023 and has continued to be in high demand ever since — evident in the permanent pop-ups Harrods and Selfridges have now added to their London stores.

While the brand doesn’t actually do a big Black Friday sale, there are still discounts to be had, sometimes via Amazon, other times Selfridges or Fenwick. But to save you time scrolling, our shopping editors have tracked down the very best early Jellycat Black Friday deals to make the most of right now. And, for future festive inspo, they’ve shared their working Jellycat wishlists too. Enjoy!

Ahead, the best early Jellycat Black Friday deals for 2025:

Whether you’re shopping for yourself or a novelty stocking filler, we’ve tracked down the best seasonal and not-so Jellycat, now up to 13% off.

Save when you shop the best early Jellycat Black Friday deals with these Amazon discount codes.

I’ll be the first to admit that tracking down the best Christmas gifts for everyone on your list is a challenge. I should know — I’ve been a gift guide writer for almost three years. One thing bound to impress, though? A plushie in the form of their favourite food or hobby. Or how about a festive friend that will remind them of you every December?

Like Beanie Babies were to millennials, Jellycat is the ultimate collectable for Gen Alpha, all plushies finished with a sweet but not-too-enthusiastic smile. Here are the styles — from ring rattles to soother blankets and musical toys — we’re convinced will quickly become any new baby’s regular source of comfort.

Save when you shop the best early Jellycat Black Friday deals with these Selfridges discount codes.

When are Black Friday and Cyber Monday in 2025?

Edging ever closer. This year, Black Friday falls on Friday, 28th November — AKA the fourth Thursday of the month and the day after America’s Thanksgiving holiday. Cyber Monday follows close behind, on Monday, 1st December.

For those in need of a refresh, Black Friday and Cyber Monday are international shopping mega-events, with thousands of brands discounting their stock both in-store and online to their lowest prices of the year. These deals extend across all categories, including must-have fashion, viral beauty, high-quality homeware, including mattresses and sofas, as well as sexual wellness (AKA sex toys).

Is Jellycat taking part in Black Friday this year?

While the brand is yet to reveal whether it’s jumping on the Black Friday bandwagon, here’s hoping they reward us for our brand loyalty with some discounts. We should mention that last year, there was no mention of Cyber Week on the official Jellycat site. However, here’s a quick reminder that the plushies are also shippable at Selfridges, Harrods, Fenwick and Amazon, all of which offer discounts across all categories — fashion, beauty and homeware — too.

How to shop sustainably this Black Friday:

It’s easy to get swept up in the cut-price chaos, adding impulse buys and additional items to your basket to qualify for free delivery. In a bid to stop splashing your entire fun fund, here are our top tips for shopping sustainably: