If you’ve spent the past few months being slowly influenced into wanting an LED face mask, a viral polka-dot dress, or that five-star hair tool that’s all over your FYP – you’re not alone. The internet has a way of making certain products feel suddenly essential. And now, thanks to Amazon Prime Day 2025, many of the most-hyped beauty, fashion and home buys are finally on sale.
Of course, Prime Day can feel like the Wild West of discount shopping. Think: thousands of flash deals, limited-time offers, and trending products all fighting for your attention. It can be overwhelming to figure out what’s truly worth your investment. A good place to start? Our edit of best-selling Amazon products. Read: buys which are popular all year round – not just when they’re on heavy discount.
As a shopping team, we’ve spent years finding trying and testing a tonne of trending Amazon products across categories like home essentials, clothing, and viral beauty – so we can confidently recommend this line-up of products that genuinely deliver on their promises. This list contains only the absolute cream-of-the-crop.
PAGE LAST UPDATED: Tues 8 July 00:00
What is Amazon Prime Day?
Think of it as Amazon’s biggest shopping event of the year — a two-day extrav
aganza of deals across fashion, beauty, tech, home and more. Many of the most-hyped (and most-TikTok’d) products go on sale, making it the perfect time to snap up everything you’ve been quietly eyeing for months — at a fraction of the price.
Ahead, the top trending products on TikTok that have made it into the Amazon Prime Day 2025 sales.
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 officially kicked off at midnight on Tuesday 8th July and runs until 23:59 on Friday 11th July, giving you four days to shop the best offers before they vanish.
How can I take part in Amazon Prime Day 2025?
You’ll need to either be an Amazon Prime member or have an active 30-day free trial in order to take part in the two-day sales event. The membership costs £8.99 a month or £95 for an entire year, and features a range of benefits such as free next-day delivery, access to the Prime Video streaming service as well as Amazon Music and a collection of free ebooks.
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