Let’s cut straight to the chase: Victoria Beckham Black Friday is proving to be the dark horse of the Black Friday 2025 sales. “A candidate who is little known”,” (granted – that part isn’t true – the Victoria Beckham Beauty brand has been so popular that has overtaken the fashion line from a profit standpoint), “but who unexpectedly wins or succeeds.” True, within the context of the best Black Friday deals. Victoria Beckham rarely offers any sale, so to discount the entire site by 20% is both surprising and very, well, thrilling.

Victoria Beckham Beauty has had a strong year. The former spice girl-turned-fashion mogul expanded her premium beauty brand into makeup brushes for the first time to a great reception. Inspired by calligraphy and painting, each Victoria Beckham makeup brush (there are nine in total) was carefully designed for expert precision. The Conceal & Detail Brush was our favourite during testing, crafted to reach those hard-to-access areas (like under the eyes and around the nose). We also loved the Detailed Lip Brush to perfectly define edges for a stamped-on lip look, as well as the large Powder Brush that makes blending a breeze.

Victoria Beckham also joined forces with luxury skincare brand Augustinus Bader – the brains behind the The Rich Cream which is beloved by celebrities and backed by 30 years’ of research – to launch a Concealer Pen and Cell Rejuvenating Illuminator. (Yes, both are discounted in the Black Friday sale). A game-changer for any complexion routine, the latter is infused with AB’s proprietary TFC8 complex that was created to boost cell regeneration.

Outside of new launches, it’s worth noting the brand’s bestsellers, too. Think: the cult Satin Kajal Liner or the beautifully-pigmented Colour Wash blush (which the Glamour team reviewed earlier in the summer). If Victoria Beckham Beauty does anything well, it’s staying at the forefront of innovation and creating premium, wonderfully-packaged, long-lasting product.

What is the Victoria Beckham Black Friday sale?

It’s simple: the entire Victoria Beckham Beauty site is 20% off, live now until December 1 (read: midnight on Cyber Monday). You don’t need a code: simply add your favourite VB buys to your cart, and the discount will be automatically applied at checkout. To help you navigate the sale, Glamour editors have been busy testing Victoria Beckham products all year to curate a Black Friday edit of the crème de la crème only.

Ahead, the best products to buy in Victoria Beckham Black Friday.

Fragrance Discovery Set

What is Black Friday?

Black Friday is the biggest shopping event of the year: a day which sees retailers across beauty, fashion, homeware and tech discount most lines by up to 70%. The event takes place globally, having been founded in the States – and it always falls on the last Friday of November. That is, the day following Thanksgiving.

When is Black Friday?

Black Friday 2025 was yesterday: Friday 28 November. But don’t panic – if you didn’t manage to place any orders, sales are still live until midnight on Cyber Monday.

What is Cyber Monday & is Victoria Beckham Beauty taking part?

On that note, Cyber Monday 2025 falls on Monday 1 December. Victoria Beckham is taking part – the sitewide 20% off sale ends at midnight. It’s a great time to get ahead of your Christmas shopping for beauty sleuths – with cult buys and bestselling gift sets discounted.

More of the best Black Friday deals:

After something else? Glamour’s Black Friday coverage is extensive – with guides to the best of the CurrentBody Black Friday sale and Trinny London Black Friday proving the most popular. Elsewhere, shop Net-A-Porter Black Friday, Skims Black Friday and Korean Beauty Black Friday deals.