Out of all the Black Friday homeware deals I’ve seen over the years, the Emma Black Friday sale consistently stands out. With some of the biggest mattress savings of the year, plus impressive discounts on the brand’s most coveted sleep accessories, it’s the perfect opportunity to upgrade your bedtime setup. The good news? Right now, Emma is offering up to 30% off products site-wide, along with free mattress upgrades, and fantastic deals on pillows, duvets, bed frames, and bed sheets.
I’ve tested a plethora of Emma products myself, and trust me — these deals are not to be missed. Over the years, I’ve also had the Glamour team test a selection of the brand’s bestsellers, and time and time again, their products earn high scores and ratings from testers.
So, if you’ve been dreaming (literally) about elevating your kip, I’ve rounded up the best deals to shop in Emma’s Black Friday 2025 sale, featuring sleep essentials that are truly worth the investment. From hybrid mattresses to pillows for side sleepers and weighted blankets, here are the standout picks to keep on your radar.
Looking for more Black Friday home deals? Shop the best Black Friday mattress deals, the best Simba Black Friday deals, and the best Black Friday sofa deals.
PAGE LAST UPDATED: Friday 28 November at 05:01.
Save money on best Black Friday mattress deals with these Emma retailer discounts.
How I tested
While I’ve personally tried a handful of Emma’s mattresses, pillows, and duvets, I know that sleep is incredibly subjective — what works for one person might not for another, depending on your sleep style, preferences, or needs. That’s why I enlisted the Glamour team to review a selection of the products alongside me. Together, we’ve tested comfort, support, materials, and overall quality to give you a well-rounded view, so you can shop with confidence during the Black Friday sale period.
Why you can trust me
I’ve spent over five years covering interiors, and in that time I’ve tested, tried, and lived with countless sleep-tech products. I only ever recommend things I would genuinely buy myself, and I’m honest about what works (and what doesn’t). I’ve also built strong relationships with brand reps, so I get the lowdown on new launches before they hit the shelves.
Elsewhere, shop guides to the best cheap mattresses, best mattresses for side sleepers, and pillows for side sleepers. For more from GLAMOUR UK’s Commerce Writer Mayola Fernandes, follow her on Instagram @mayolafernandess.
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