Having been a Commerce Writer for the past three years, I can safely say that Day 2 of the Amazon Prime Day sale is always my favourite. All of the best deals have gone live — including the best Amazon sex toy deals — and I’ve had 24 hours to properly consider what to add to my virtual basket.
My prospective line-up as we speak? A selection of GLAMOUR’s top-rated sex toys for couples, clit vibrators and G-spot vibrators. Namely, the LELO’s SONA 2 Cruise, a cult-favourite clit sucker that has garnered more than 2.5k five-star reviews to date, is now available for less than £100, thanks to a 19% price drop.
In case you need a little more convincing to check out, here’s a reminder that orgasms are good (read: great) for you, working to boost your mood and cognitive function, plus even working as a natural painkiller.
So, welcome to our guide to the best Amazon sex toy deals. Yep, no need to scroll the virtual aisles, because we’ve already tracked down a selection of rechargeable adult toys, including bullet vibrators, magic wand vibrators and remote-control vibrators worth splurging on this sale season.
The best Amazon Prime Day sex toy deals to shop now:
STORY UPDATED WEDNESDAY 9TH JULY 11:26: Here are the top, trending deals from the Amazon homepage, reviewed by editors. Ahead, shop more of the best Prime Day deals of July 2025.
1. Best Amazon Prime Day sex toy deal overall:
Why GLAMOUR loves it: “The LELO SONA 2 Cruise is exceptionally good and my go-to clitoral vibrator because of how powerful it is. It uses new-generation sonic wave technology to serve up fast and intense clitoral stimulation. Simply hold it against your body, and it does all the hard work for you.
“I also can’t talk highly enough of the Cruise Control feature. When pressed hard against the body, the motor unleashes extra power — specifically, an added 20% that had been reserved for this very moment — helping you tip over into orgasmic ecstasy.
“It’s made from super-soft silicone, which feels lovely against your skin, is 100% waterproof, and boasts an exceptionally long battery life of up to two hours. The only thing to note is that it is quite intense, so beginners should absolutely start on the lowest settings.”
More LELO offers not to miss:
Why our Senior Commerce Writer, Sophie Donovan, loves it: “There’s very little I don’t like about the LELO SILA. A clit sucker with an extra wide mouth, this one’s suitable for beginners who don’t know their anatomy so well, and more experienced sex toy users who like to mix up their play every time. Yep, each of the eight pulsing patterns — each customisable in terms of speed and ferocity — is as interesting as the next, meaning you’ll want to experiment.
“Teasing without touching, it uses a combination of contactless massage and air pulsations — which, in my opinion, feel just like your plus-one’s tongue — to get you off. What this means is that you’re never left numb, allowing you to dive straight back in for round two/three/four. Simply slick the lip with lube and away you go.
“My only criticism? I’d love a low-power warning, as the only sign this needs a boost is the drop in its, uh, enthusiasm.”
3. Best new release in the Amazon Prime Day sale:
Why GLAMOUR loves it: “We were stunned to find this in the sale section last October, so here’s hoping Amazon offers another generous reduction during its Prime Day sale.





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